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Shopper Marketing Manager - Job Description

Tyson Foods is raising the world’s expectation on how much good food can do. The Shopper Marketing Team is excited for the growth that is occurring within the company and the Team! The primary responsibility for this position is to develop and execute shopper marketing and eComm strategies and plans for Tyson's portfolio of brands. Specific duties include: Developing and executing strategic and tactical annual plans for strategic retailers. Conducting annual planning workshops with Tyson sales teams for assigned retailers. Improving marketing Return on Investment vs. prior periods. Managing and maintaining annual budgets. Securing alignment and approval of plans among the following audiences: Tyson Sales teams, Tyson Brand teams and retailer Marketing and Merchandising teams. Engaging Tyson’s Shopper Insights team to provide insights-based rationale for plans. Conducting Strategic Business Analyses and identifying Key Business Drivers. Developing and executing launch plans for Tyson innovation brands. Partnering with retailers to deliver results in the rapidly evolving eComm landscape.

The successful candidate will: Demonstrate ability to work as part of a team. Provide situational leadership and support. Ensure projects are completed with quality and are on-time and at or below budget. Demonstrate ability to perform at a high capacity to deliver against a significant volume of work and quick turn-around on unanticipated customer-generated requests. Display the ability to build relationships and to resolve conflicts and facilitate compromise.

REQUIREMENTS:

Education: BS in marketing or another business-related field preferred.

Experience: 5 years' experience in marketing, sales, market research and/or agency in Food or Consumer Packaged Goods industry. Successful candidate will have experience working with Grocery Channels, advertising agencies and experience in marketing brands in a retail environment. Past Shopper Marketing experience preferred.

eCommerce Skills: An understanding of the current and evolving eCommerce landscape, with experience in developing omni channel solutions.

Computer Skills: Thorough understanding of Microsoft Office applications with a strong emphasis focused on building Excel spreadsheets as analysis tools. Proficient systems knowledge and experience with syndicated data (IRI / Mintel /Retail Link preferred).

Communication Skills: Excellent verbal and written communication skills. Public speaking skills for presentations to senior management, peers, and customers required.

Special Skills: Strong project management, trouble-shooting and problem- solving skills; strategic skill sets based on a combination of fact- based shopper data and qualitative data to create customer visions for sustained business growth; leadership by influence, ability to comfortably sell ideas to others who ultimately will make the business decisions (Buyer, Sales Leader, Brand Manager, Sales Planning Team); work cross-functionally with a multitude of Brand Teams and Business Units, who each have different processes and management styles; ability to lead agency based on project management from creative concept to execution; write agency assignment briefs, creative briefs, and be an advocate for strategic customers

Potential Travel: 5-8 domestic trips annually

Work Shift:

1ST SHIFT (United States of America)

When completing a Tyson Foods employment application, be sure to complete all tasks listed on the candidate home page. If not, you will see a message that there are 1 or more task(s) that require attention. Applicants for hourly production positions must complete the task to provide additional information to be considered from employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

CCPA Notice. If you are a California resident, and would like to learn more about what categories of personal information we collect when you apply for this job, and how we may use that information, please read our CCPA Job Applicant Notice at Collection, click here (https://www.tysonfoods.com/sites/default/files/2020-07/CCPA applicant notification.pdf) .

Our team members make the difference. If you are ready to grow your career with an industry leader and want to positively impact the team and community around you, then join us in helping us in raising expectations.Join us on the journey.

At Tyson, we are raising expectations for how much good people can do. Our Talent Strategy is to Attract, Grow, Reward and Retain the best talent, and we believe that our Culture is the connecting thread that drives that strategy!

We strive to be a talent magnet to establish a reputation for being a talent rich organization where team members can grow their career while growing the business.

We are a high performing organization where team members are rewarded (Pay, Benefits and Recognition) for their contributions, and given the opportunity to support and/or volunteer with programs that help Tyson make a lasting social impact in the communities where we live and work.

To learn more about our culture, please read Our Purpose (http://www.tysonfoods.com/who-we-are/our-story/purpose-values) .

Tyson Foods, Inc. is an Equal Opportunity Employer. If you are unable to apply for career opportunities through use of this site due to an impairment or disability, please contact (479) 290-5000 for further assistance.

Company info

Tyson Foods, Inc.
Website : https://www.tysonfoods.com/