Subscription Marketing Manager-Creativebug

Profile

As the Subscription Marketing Manager you will strategize, plan, execute and evaluate all marketing initiatives that support ambitious growth plans for subscription volumes. Responsibilities:

Creating, maintaining and enhancing all elements of Creativebug Subscription program


Driving new subscriber acquisition

Maintaining membership renewals

Working with the VP of Strategy and Partnership to develop relationships that will deliver subscription volumes

Creation of innovative subscriptions marketing campaigns and implementation & tactical planning to achieve growth results

To manage and maintain a detailed annual budget, reporting back to forecast on a weekly basis

Management of marketing related costs and effectiveness 

Collaborate with Marketing, Creative, Analytics, Product and Projects Managers throughout the entire subscription life cycle

Create subscription marketing campaigns and ensure they are implemented and executed correctly by the rest of the team

Ensure the design process - from briefing with designers and proofing to ensuring delivery of artwork - is being managed correctly and that all brand values are being maintained across our marketing activities

Subscription campaign analysis and tracking - analysis of all subscriptions work, using findings to propose changes as appropriate

Develop forecasting modeling with the accounts department

Manage and maintain relationship with all third party suppliers

Develop a subscriptions prospects and online database unique to our partners campaigns and online activity

Also to look to source and integrate new data as well as cleverly collaborating with different partners on sharing data

Requirements: 

4 years’ experience within marketing, operations and subscription management role

Strong leadership – experienced delegator who can motivate teams and effectively and efficiently get things done 

Exceptional verbal, written and communication skills – must have a unique ability to translate complex data, processes and issues into clear and concise information that can be clearly articulated to business stakeholders

Strategic thinker with tactical execution – must have the ability to create new strategies and translate them into detailed action plans

Track record for setting and exceeding aggressive goals 

Very strong collaborator and negotiator – must be able to effectively bridge gaps between internal and external constituencies

Must have strong technical background and be able to work with accounts on forecasting

Previous experience with subscription marketing, new product launches and online testing

 Experience with email, web, and mobile marketing; and email deployment processes are a strong plus

Demonstrated ability to drive process improvement and excel in managing and executing in an operational environment 

Ability to prioritize and manage multiple concurrent IT and/or marketing related projects

Must be a self-motivated thought-leader with a can-do attitude who can organize their work, innovate and problem-solve 

Enthusiastic team-player as well as a self-starter

   

Company info

Demand Media, Inc.
Website : http://www.demandmedia.com