Product Marketing Lead

Profile

Description

As a company whose primary focus is on the well-being of its members, Humana is dedicated to changing the health insurance industry. We believe our role goes beyond that of an insurance provider, to that of a well-being partner who will empower customers to live a life that's healthy, active, and rewarding.

Humana's Care Marketing team is building a best-in-class Customer Engagement Marketing practice. We seek a Lead, Engagement Marketing leader who will develop market-resonating value propositions; position new care models, products, and experiences; and create behavior-driving messaging and marketing campaigns.

The Lead will work closely with multiple internal business partners to achieve aggressive adoption of new and existing clinical products, services, and experiences.

Responsibilities

As Lead, Product Marketer, you will:

Lead the development and execution of customer marketing strategies that support the Clinical Product Organization and Humana Neighborhood Centers team's overall objectives with a clear focus on product marketing

Develop go-to-market plan recommendations. Partner with marketing colleagues, key internal business partners, and other cross-functional teams to guide campaign execution

Drive the development of product marketing deliverables, including:

Customer segmentation (attitudinal/belief/motivation/needs-based segment targets)

Value proposition

Product positioning

Customer benefits

Messaging strategy

Develop audience insights, strategies, and recommendations by synthesizing advanced analytical tools, customer/consumer research, and in-market testing

Lead adoption and application of audience insights by deeply embedding in the Line of Business

Provide thought and change leadership in the implementation of audience first strategies and transformative marketing initiatives

Translate complex care products and experiences into simple, creative, and impactful product communications that connect with and motivate behavioral change among key target audiences

Establish and track key performance indicators and consistently report outcomes to key stakeholders

Develop a working knowledge of the company, its products, and the healthcare industry

Required Qualifications

Bachelor's Degree

7 years marketing strategy and product marketing and insight development

Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications

Persuasive story teller who has demonstrated the ability to communicate effectively with various leaders

Expert knowledge and use of strategic marketing frameworks

Ability to use consumer research, in-market results, and other data to identify actionable insights and translate those insights into winning marketing strategies

Strategically oriented, resourceful, influential, critical thinker

Highly collaborative mindset and excellent relationship-building skills

Strong bias for results

High energy problem solver

Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M

Preferred Qualifications

MBA

Agile working model experience

Healthcare marketing background

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com