Digital Marketing Specialist

Profile

Texas, United States of America

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

April 4, 2022

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

Position Purpose

What’s the role -

Shell Chemicals is entering the polyethylene business with a significant investment in the construction of a new plant in Pennsylvania. We believe there is the opportunity to win in this business by doing things differently, better than our competitors, and have made it our ambition to deliver the unrivaled customer experience. This ambition is underpinned by 5 key values all of which have a direct impact on the Customer Experience:

Ownership – We are accountable for our actions and outcome

Innovation – We work to break the status quo (challenge orthodoxies) by finding ways to improve all business processes – for the best possible Customer Experience and to achieve the highest safety standard

Partnership – We know that the road to shared success is through intense collaboration and mutual respect

Communityship – We honor our word and exist to serve our People, our Customers, and our Community

Customer-Centricity – We will win by having a deep understanding of Customers’ needs and exceeding their expectations every day

The Polyethylene business is one of the key growth platforms for Shell and Shell Chemicals. Our first manufacturing site will produce over 3.5 billion pounds per annum of a slate of 40 products which will be sold to a diverse set of over 250 customers representing 1,500 individual ship to locations in North America.

The prime focus of the Digital Marketing Specialist is to develop strategic digital marketing frameworks, plans, capabilities, and enablers to help accelerate target customer journeys through the marketing funnel (connect, convince, commercialize and cultivate). This role works within the Shell Polymers global marketing team and the successful candidate will work collaboratively with the Brand and CX teams as well as external agency partners.

Responsibilities:

• Identify and implement the strategy for online marketing tools such as website management, digital marketing campaigns, Search Engine Optimization, social media activities and brand awareness.

• Plan and execute multi-platform digital marketing campaigns. Develop digital personas and create target audiences based on personas.

• Leverage systems and tools for integrating digital marketing activity with SalesForce Marketing Cloud to maximize lead generation.

• Make digital recommendations utilizing various digital reporting tools. Report key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, paid performance and so forth. Develop and update dashboard that captures results & provides actionable recommendations to both brand and sales teams. Be able to communicate technical findings to a non-technical audience.

• Act as the owner of website performance, with a focus on optimizing for search and user experience.

• Serve as the liaison between the brand team and digital marketing implementation teams (agencies, SFMC) to ensure high quality digital campaigns are developed and executed properly for all clients. Work with internal and external parties to devise innovative solutions that meet both brand and IT requirements. Ensure compliance with online marketing to branding, communication and security standards (including data protection).

• Explore new digital trends in the areas of website development, user experience, SEO, SEM, marketing automation and social media. Provide quarterly reports on competitive and customer digital presence and activities.

• Promote and reinforce a digital mindset in the organization.

• Ensuring compliance with online marketing to branding, communication and security standards (including data protection).

Skills & Requirements

What we need from you –

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.

Bachelor Degree required. Minimum of 5 years of marketing experience, with strong digital marketing background and proven record of delivering results in the digital marketing space

Ability to demonstrate customer focus / customer-led approach to deliver digital marketing initiatives

Technical expertise in digital marketing execution, including use of marketing automation tools, social media publishing tools and collaboration tools. Proficiency in Marketing Cloud, Sprinklr, Asana as well as the Adobe suite of applications is strongly preferred.

Solid engagement, communications, and project management skills across cultures/geographies, including management of internal and external stakeholders, in virtual and face-to-face environments

Experience managing and enforcing branding standards and practices

Entrepreneurial drive and ability to manage high levels of uncertainty and change

Company description

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

An innovative place to work

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future – whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

An inclusive place to work

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment – one where you can express your ideas, extend your skills and reach your potential…

We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there.

We’re closing the gender gap – whether that’s through action on equal pay or by enabling more women to reach senior roles in engineering and technology.

We’re striving to be a pioneer of an inclusive and diverse workplace, promoting equality for employees regardless of sexual orientation or gender identity.

We consider ourselves a flexible employer and want to support you finding the right balance. We encourage you to discuss this with us in your application.

A rewarding place to work

Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.

We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.

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DISCLAIMER:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws. Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability. As a US Federal Contractor, hiring selections are subject to periodic audit review and documentation of your selections should be maintained for a period of three calendar years. It is the policy of Shell in the U.S. (“Shell”) to provide equal opportunity to all individuals, employees and all qualified applicants for employment consistent with employment requirements and qualifications. Shell prohibits discrimination based on race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, veteran status, citizenship, genetic information, or other protected status under federal, state or local laws. All employees are expected to support this policy and contribute to an environment of equal opportunity. If you need an accommodation for a disability during the resourcing process, please speak with an HR representative.

According to the United Nations, the global population could increase to more than 10 billion people. A key role for society – and for Shell – is to find ways to meet the growing demand for energy, with less carbon emissions. We need people who dare to think differently – to take part in developing tomorrow’s energy solutions today.

Company info

Shell .
Website : https://www.shell.com