Senior Digital Media Marketing Professional Green Bay/Louisville

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Job Information

Humana

Senior Digital Media Marketing Professional (Green Bay/Louisville)

in

Louisville

Kentucky

Description

Humana's Corporate Marketing organization is looking for a Senior Digital Media Marketing Professional to join the Digital Messaging Team in Louisville, KY or Green Bay, WI. If you are ready to join the team of professionals responsible for Humana's success in messaging members through email, SMS/Text and Mobile App push using the latest digital messaging platforms, testing and interactivity tools, then this just may be the role for you!

Responsibilities

As part of the Digital Messaging Team, the Senior Professional will collaborate with key internal customers to create effective digital communications that assist Humana members in their health & well-being journey. The ideal candidate will be able to provide digital messaging strategy through reviewing results, identifying opportunities and making recommendations. You will need to be detail oriented, an effective listener, strategic in your actions and the ultimate multitasker.

Key Role Responsibilities

Act as a liaison between business segments and Strategic Communications, working collaboratively to deliver digital messaging initiatives to achieve business objectives

Leverage analytics and data insights to drive marketing optimization

Work closely with business partners for copywriting, design, development and execution of digital messages

This position will start as remote/work at home due to current COVID restrictions, but will resume as a hybrid based position of home and in-office once restrictions have been lifted and it is determined safe to return to the office.

Role Requirements

Bachelor's degree in Marketing or equivalent combination of education and experience

4 years of digital marketing experience; large corporate or agency experience preferred

Strong understanding of email, SMS/Text and mobile app messaging strategy

Possesses high attention to detail with excellent verbal, written and presentation skills

Demonstrated skills leading and/or influencing cross-functional teams

Holistic understanding of the role of digital messaging and its impact on the company and its brand

Must be located in or near Green Bay, WI or Louisville, KY

Preferred Qualifications

Experience with Acoustic, EMME, Salesforce Marketing Cloud, Litmus, Liveclicker, etc.

Additional Requirements

Covid-19 Vaccine/Testing Requirement

For this job, associates are required to be fully COVID vaccinated or undergo weekly COVID testing and wear a face covering while at work. The weekly testing will need to be done through an approved Humana vendor, and unvaccinated associates should follow all social distancing and masking protocols if they are required to come into a Humana facility or work outside of their home. We are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.

If progressed to offer, you will be required to:

Provide proof of full vaccination OR

Commit to weekly testing, following all CDC protocols, OR

Provide documentation for a medical or religious exemption consideration

This policy will not supersede state or local laws. Requests for these exemptions should be submitted at least 2 weeks prior to your scheduled first day of work.

Work at Home/Remote Requirements

Must ensure designated work area is free from distractions during work hours and virtual meetings

Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com