Director Payer Marketing- Hematology-Oncology: Myeloma

Profile

Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.

Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.

Director, Hematology-Oncology Payer Marketing: Myeloma

Job Description

Key responsibilities include, but are not limited to:

This Director role will lead the overall development and implementation of access strategies and tactics to support the BMS Myeloma portfolio.

This individual will manage payer marketer(s) and will work closely with Access Sales, Medical, HEOR, Reimbursement, and the broader Hematology brand team to optimize patient access to BMS therapies. Based in New Jersey, key responsibilities include:

Lead development of payer strategy and execution plans for the ongoing support of Revlimid, Pomalyst, and Empliciti.

Prepare pipeline assets for launch inclusive of pricing, value prop development, HEOR, and field readiness.

Develop brand specific payer resources and act as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities.

Collaborate with Sales & Access Learning to prepare material for POA and launch meetings.

Accountable for payer-related communications including serving as brand primary point person for the Account Executives.

Develop internal working partnerships with Worldwide Access, HEOR, Pricing, Advocacy / Policy, and Legal to drive critical decision and ensure proper execution.

Establish relationships with BMS field organization and external leaders to identify healthcare industry trends and insights to inform prioritization of resources. Translate customer learnings into actionable recommendations for business growth.

Lead the market access portion of brand planning. Communicate access-specific strategies to internal business partners for incorporation into brand planning and field tool development.

Owns, leads and oversees execution of all value communications initiatives for franchise, including initiatives and business plans and LRP for inline and pipeline products in the franchise

Leads the development of the payer value story, supported by credible clinical, health economics and quality of life messages to justify brand value; interfaces with HEOR team to guide evidence generation efforts that support payer value story development

Leverages understanding of the competitive landscape to anticipate and pre-empt future competitor moves by developing innovative strategies and tactics across Market Access

Ensures alignment on access strategy and key account plans and initiatives by partnering internally with Contracting Strategy, Value/Segment Marketing, Account Management, Brand Marketing, and Corporate Affairs

Develop, recruit, and retain the best people and be accountable for development plans and employee engagement

Qualifications:

Candidates should have exceptional interpersonal and communication skills and the ability to effectively and efficiently drive performance within a matrix organization. 3 years of leadership experience and 8 years in pharmaceuticals and several years of marketing and market access experience are preferred.

Demonstrated ability to access and influence various functional areas and motivate groups to action without direct line management responsibility. Experience in translating insights and strategies into effective marketing tactics, and ability to drive execution of key initiatives and meet all deadlines. Must have strong ability to prioritize and work effectively in a fast-paced, dynamic environment

Experience and general knowledge across multiple market channels to include Payer, Provider, Employer, PBMs, Specialty Pharmacy, Distribution, Patient Services, ACOs, IDNs, etc. is strongly preferred. Understanding of benefit design, specialty pharmacy & distribution and funding economics associated with Medicare, Commercial and Medicaid Reimbursement.

Experience and knowledge of promotional regulatory processes is key. Additional competencies include Strategic Planning, marketing analytics, Brand Therapeutic Area Knowledge, Customer / Competitive insights, and Seasoned Judgment. Oncology experience strongly preferred.

Candidate must have demonstrated an ability to incorporate knowledge of the market and competitive landscape into brand and commercial strategies. Demonstrated initiative and ability to work independently is required.

Must possess a Bachelor’s degree and an advanced degree is strongly preferred.

Occasional travel will include Launch Meetings, POAs, customer visits, market research, etc.

Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Company info

Bristol-Myers Squibb Company
Website : http://www.bms.com