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Job Details

Vice President of Marketing

Company name
Realogy Holdings Corp

Location
Madison, NJ, United States

Employment Type
Full-Time

Industry
Clevel, Executive, Marketing, 100k

Posted on
May 13, 2021

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:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Vice President of Marketing,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003ca href=\http://www.realogy.com/\ target=\_blank\\u003eRealogy Holdings Corp.\u003c/a\u003e\u0026nbsp;(NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy’s diverse brand portfolio includes\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003esome of the most recognized names in real estate: \u003ca href=\https://www.bhgre.com/\ target=\_blank\\u003eBetter Homes and Gardens® Real Estate\u003c/a\u003e, \u003ca href=\https://www.century21.com/\ target=\_blank\\u003eCentury 21®\u003c/a\u003e, \u003ca href=\https://www.coldwellbanker.com/\ target=\_blank\\u003eColdwell Banker®\u003c/a\u003e, \u003ca href=\https://www.cbcworldwide.com/\ target=\_blank\\u003eColdwell Banker Commercial®\u003c/a\u003e, \u003ca href=\https://www.corcoran.com/\ target=\_blank\\u003eCorcoran®\u003c/a\u003e, \u003ca href=\https://www.era.com/\ target=\_blank\\u003eERA®\u003c/a\u003e, \u003ca href=\https://www.sothebysrealty.com/eng\ target=\_blank\\u003eSotheby\u0027s International Realty®\u003c/a\u003e. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today’s consumers. Realogy\u0027s affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and more than 112,000 independent sales agents in 113 other countries and territories.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eAt Realogy, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. \u003cstrong\u003eWe pursue talent \u003c/strong\u003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. \u003cstrong\u003eWe value diversity \u003c/strong\u003e– respecting backgrounds, cultures, perspectives.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eYou’ll find our commitment to diversity reflected in our achievements:\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eForbes 2020 Best Employers for Diversity.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized on the 2020 Human Rights Campaign \u003ca href=\https://urldefense.com/v3/__https:/c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2499490-1\u0026amp;h=414592108\u0026amp;u=https*3A*2F*2Fwww.hrc.org*2Fcampaigns*2Fcorporate-equality-index\u0026amp;a=Corporate*Equality*Index__;JSUlJSUrKw!!CHCva4lQ!V7Hq9z8jry2mbi5g4VJrhm9-jtcmXOENdMS-vH72q6amtqO3-pbdNGQYXxhZ1YbfSuE$\ target=\_blank\\u003eCorporate Equality Index \u003c/a\u003e.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eRecognized for gender diversity on our board of directors by Executive Women of New Jersey and Women’s Forum of New York.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eFirst residential real estate company to endorse the\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=3188291754\u0026amp;u=https://www.hrc.org/blog/hrc-announces-unprecedented-business-support-for-the-bipartisan-equality-ac\u0026amp;a=Equality Act\ target=\_blank\\u003eEquality Act\u003c/a\u003e\u0026nbsp;and fully support\u0026nbsp;\u003ca href=\https://c212.net/c/link/?t=0\u0026amp;l=en\u0026amp;o=2698282-1\u0026amp;h=1515556233\u0026amp;u=https://www.realogy.com/news/2018/10/03/realogy-announces-support-for-fair-and-equal-housing-act-bill\u0026amp;a=H.R. 1447\ target=\_blank\\u003e H.R. 1447\u003c/a\u003e\u0026nbsp;amending the Fair Housing Act to include LGBTQ as protected classes.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eWith diversity, we succeed together. We hope you’ll join us.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp\u003e\u003cspan style=\font-size:16px;\\u003e\u003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eSotheby\u0027s International Realty was founded in 1976 as a real estate service for discerning clients of the Sotheby\u0027s auction house. Today, the company\u0027s global footprint spans 1,000 offices located in 72 countries and territories worldwide, including 45 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby\u0027s, the operator of the auction house. The agreement provided for the licensing of the Sotheby\u0027s International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby\u0027s International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby\u0027s auction house, established in 1744. 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one\}},FooterInfo:[{Name:Privacy Policy,Value:https://www.realogy.com/links/privacy-statement,Icon:,onlyIcon:0},{Name:Accessibility Statement,Value:https://www.realogy.com/links/accessibility-statement,Icon:,onlyIcon:0},{Name:Do Not Sell My Personal Information,Value:https://submit-irm.trustarc.com/services/validation/9b852f5f-98b6-4200-8fac-a65b2b7fcc27,Icon:,onlyIcon:0},{Name:California Applicant Privacy Notice,Value:https://www.realogy.com/wp-content/uploads/2021/03/RDOCS-267332-v1-CCPA_Realogy_Applicant_Notice.pdf,Icon:,onlyIcon:0},{Name:Phishing Scam Alert,Value:https://www.realogy.com/phishing-scam-alert/,Icon:,onlyIcon:0}],EncryptedBruid:null,HashCode:0,LoggedIn:false,EncryptedSession:null,CompiledCss:true,IdForSocialLogin:50f15107-a6b9-485e-977d-21d90b9d9da1,TotalCount:473,AllowAccessResponse:{Name:AllowAccess,Value:true},TalentSuiteClientName:null,ApplyStatus:null,ApplyDiff:10,NextApplyDate:null,LimitExceededMessage:null,JobId:926985,JobCartResponse:null,TGLocales:[],IsGTG:false,LocaleDesc:,ResponsiveCandidateZone:true,BasicProfileDetails:null,DashboardData:null,PendingAssessments:null,googlejobsMappingfielddataJson:\u003cscript type=\application/ld json\\u003e{\@context\:\http://schema.org\,\datePosted\:\2021-05-12T11:14:48.620\,\description\:\\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eWe are currently looking for a\u003cb\u003e Vice President, Brand Marketing \u003c/b\u003eresponsible for the\u003cb\u003e Sotheby’s International Realty Affiliates LLC \u003c/b\u003ebrand\u003cb\u003e.\u003c/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\color:black\\\\u003eSotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global network spans 1,000 offices located in 74 countries and is a recognized leader in luxury real estate brokerage, achieving US$150B in property sales in 2020.\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\color:black\\\\u003eReporting directly to the CMO, this role has two primary functions: to manage brand positioning for Sotheby’s International Realty globally; and to deliver turn-key marketing campaigns to our independently owned and operated affiliates that they can localize, and upon adoption, strengthen the brand through worldwide consistency at the local level.\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\color:black\\\\u003eThe ideal candidate will be excited to own new opportunities from conceptualization through actualization and have significant experience leading diverse marketing teams, with a record of driving business results.\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey Responsibilities:\u003c/b\u003e\u003c/span\u003e\u003c/span\u003e\u003cbr\u003e\u0026nbsp;\u003cul\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eResponsible for developing a comprehensive global marketing plan and brand positioning – from strategy to execution – that supports sales growth in both B2C (consumer property sales) and B2B (recruiting and retention of sales agents) verticals.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eLeads a diverse global team and daily operations of the brand marketing function, and also supports day-to-day operations of the Creative and Events teams.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eDeveloping and implementing campaigns and promotions that positions the brand and its agents as the global leaders in the luxury real estate arena.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eActs as the voice of marketing with our client groups and provides feedback to the CMO. Serves as a thought leader and strategic partner to the CMO and President/CEO; responsible for maintaining the brand’s marketing vision and execution.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eEstablishes consistency throughout SIR advertising regarding identity standards inclusive of logo, trademarks, advertising formats, appropriate tone in communications, signage, and collateral.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eProactively collaborates with Interactive, Communications, Operations and Account Management colleagues to obtain a full understanding current and emerging marketing needs.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eEstablishes and manages marketing policies, procedures, and budget.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eEnsures cross functional marketing teams support brand positioning.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003eCommunicates\u003cspan style=\\\color:black\\\\u003e effectively across all functions of the organization in order to educate on marketing plans and tools, gain trust and credibility and encourage enthusiastic support for the vision and marketing priorities.\u0026nbsp;\u0026nbsp;\u0026nbsp;\u0026nbsp; \u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\color:black\\\\u003eResearch competitive landscape and stays current on the advertising and positioning of competing brands; plays central role in developing points of difference in contrast to competitors.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cb\u003e\u003cspan style=\\\color:black\\\\u003eQualifications:\u003c/span\u003e\u003c/b\u003e\u003c/span\u003e\u003cbr\u003e\u003cspan style=\\\background:white\\\\u003e\u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003cul\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\color:black\\\\u003eBS/BA in Marketing, Communications, or related field; advanced degree or MBA is preferred.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e10 years’ experience in marketing or branding management and leadership preferably in real estate, sales, or similar for a luxury brand.\u0026nbsp; Demonstrated record of superior business and personal performance with increasing responsibilities within marketing discipline.\u0026nbsp; Familiarity with multiple channels of distribution where service is an integral component of product message.\u0026nbsp; \u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003ePrior experience working with diverse international markets and cultures is a plus.\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003c/ul\u003e\u003cul\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\color:black\\\\u003e5 years of experience leading people, department and/or function and a reputation for outstanding team leadership and team building with a proven ability to successfully develop a team of professionals.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\color:black\\\\u003eProven ability to stay abreast of competitive and consumer trends and industry data.\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\color:black\\\\u003eProven ability to negotiate and manage vendor relationships and expenses. \u0026nbsp;\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/span\u003e\u003c/li\u003e\u003cli style=\\\margin-left:8px\\\\u003e\u003cspan style=\\\font-size:16px;\\\\u003e\u003cspan style=\\\font-family:Verdana,Geneva,sans-serif;\\\\u003e\u003cspan style=\\\background:white\\\\u003e\u003cspan style=\\\color:black\\\\u003eExcellent written and verbal communication skills and an ability to inspire confidence and relate well to people at all levels of the organization as an informed and effective spokesperson for the company and all constituents; 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Company info

Realogy Holdings Corp
Website : https://www.realogy.com/

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