This is an individual contributor role reporting to the VP Digital Marketing Operations.

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This is an individual contributor role reporting to the VP Digital Marketing Operations.

Job Description

Responsible for our Marketo automation engine, as well as all system integrations with Marketo such as Salesforce, Drift, Gainsight, etc

Project manage, set up, execute and monitor web forms, programs, and campaigns in Marketo

Implement, measure, report on and optimize the performance and effectiveness of marketing programs and campaigns

Continuously strive for improvement, such as conducting A/B tests and experiments that lead to better performance

Ensure marketing campaign information is accurate

Ensure result visibility with the extended Digital Marketing Operations team

Ensuring compliance (including GDPR, CASL, CCPA), legal and security requirements

Building and optimizing lead scoring, lead life cycle, acquisition and engagement processes, ABM initiatives

Data management & data hygiene: Optimizing the data practices to enable segmentation, targeting, and personalization

Drive marketing automation best practices including mobile and Web optimization

Work with sales operations to ensure marketing and sales data are syncing between Marketo and salesforce.com; includes field mapping between systems

Responsible for making sure emails are being delivered reliably. includes setting up processes to ensure invalid emails are cleansed from the system and suppressed in email sends

Defines how leads are created, tagged, appended/categorized, where they are routed, and who takes action. The Marketo administrator will be instrumental in planning and designing the lead management flow, be responsible for operationalizing it within Marketo and the CRM and fine-tuning the process over time.

Responsible for developing and implementing strategies and processes to ensure that accurate and complete data enter the marketing database(s).

Responsible for building processes and/or integrations to get the right data into the right reporting hands.

Required Qualifications

Marketo Certification a MUST

Expertise in Marketo and 3-5 years minimum of experience delivering online webinars, campaigns and email nurture programs for B2B/Tech companies.

Project Management of complex marketing programs

Experience with operational configuration and technical integrations in Marketo

Management of A / B Testing (multivariate analysis and progressive profiling)

Detailed understanding of digital marketing as it relates to automation

Enablement and process documentation

Strong experience with salesforce.com CRM, specifically with reporting and campaigns

Technical integration management

Highly skilled in cross-functional collaboration

Desired Characteristics

Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead programs / projects. Ability to document, plan, market, and execute programs. Established project management skills.

Ability to collaborate with a desire to understand business needs

Additional Information

GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

Relocation Assistance Provided: No

Company info

General Electric Company
Website : http://www.ge.com