Manager Marketing

Profile

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for executing marketing efforts to gain new customers and maintain current subscriber base. Plans, develops and analyzes the effectiveness of marketing outreach programs. Serves as marketing contact for employees and outside vendors. Educates the sales teams on how to engage with and utilize all marketing campaigns efforts created by HQ, West Division and by the region. Creates and implements internal incentives to drive sales efforts that drives revenue growth. Tracks market trends, analyzes results and draws conclusions about performance to recommend improvements to marketing strategies and tactics. Serves as subject matter expert and provides guidance to employees as required. Develops process and procedures to drive department efficiencies. Assists in development and meeting of departmental budget.

Job Description

Core Responsibilities

Contributes to the effectiveness of the sales organization through sales enablement initiatives, including driving sales behaviors and the adoption of sales platforms.

Develops sales incentives to achieve business objectives and reports on their results and effectiveness.

Responsible for developing and managing marketing programs across the buyer's journey, with emphasis on top of funnel LeadGen programs.

Collaborates with internal business partners and various sales channels to meet or exceed budgeted sales goals.

Meet regularly with the leaders and teams the role supports.

Tracks and manages marketing expenses to ensure that the department stays within budget parameters.

Researches and reports on our competitors' marketing and business plans, tactics, and strategies.

Manages local promotions and event marketing and educates sales staff on how to participate and utilize said strategies and tasks.

Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products, and industries.

Develops and maintains demographic and other market data as needed to support marketing goals.

Gathers and communicates marketing campaign information and subscriber feedback to stakeholders to promote a common understanding of marketing campaigns, changes, and issues.

Analyzes subscriber numbers, packages, and revenue to determine performance compared to budget.

Develops financial models in designing packaging and pricing to ensure competitive position in market.

Creates reports to measure and communicate success of marketing programs.

Assists with maintaining and improving ongoing marketing programs, analyses, and reports.

Develops new ideas and communicates potential uses for analytics across the business.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Consistently take initiative, work with urgency, and follow through on

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products, and services, especially our digital tools and experiences.

Be the subject matter expert on the company processes and the tools provided to our teams.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Anticipate business needs and opportunities and create programs and initiatives that drive results and growth.

Be a great communicator and teammate.

Welcome and invite feedback and respond to it with a plan to improve.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years

Salary:

Pay Range: $92,770.36 - $139,155.54

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com