SEM Marketing Manager RateKick

Profile

THE POSITION

The SEM Marketing Manager will oversee Paid Search strategy and performance for a select product or group of products. They will work closely with a Paid Search analyst to implement these strategies. Will partner with both external partners including agencies, technology providers and internal partners including sales, creative and development teams to implement chosen strategy to drive continued performance improvements. Reviews performance and analyzes results to continually optimize programs. This position offers significant product ownership and autonomy. We’re looking for someone with previous experience managing digital marketing campaigns that can eventually oversee campaign strategy & performance with minimal oversight.

RESPONSIBILITIES

Developing, overseeing and executing initiatives to increase paid search traffic and revenue.

Work with the product, creative, business intelligence and analytics teams to ideate, launch and track testing to optimize the funnel from impression through conversion, while contributing to the overall direction and monetization of the assigned vertical markets.

Full funnel search marketing: strategy, ads, bids, landing pages, & reporting.

Ownership of the structure, tactical direction, optimization, spend, and ROI of specific campaigns in the online lead aggregation space.

Working closely with design and product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.

Research and communication of the competitive landscape for specific products to be marketed, including: landing page and conversion funnel paths, as well as insight into competitors’ impact on our volume, cost and performance in the paid search space.

Daily management of bids, spend and ROI.

Ongoing testing and optimization of visitor experiences, including ad messaging, landing pages, while working closely with the design, product and analytics teams.

Meet all ongoing reporting requirements as needed to keep general managers and peers informed as appropriate.

Work closely with vendors to ensure appropriate support, and to keep abreast of product releases and new available features.

QUALIFICATIONS

3-5 years of experience executing and optimizing direct response campaigns with a proven ability to maximize profit.

Knowledge of running paid search campaigns on Google, Yahoo and Bing preferred. But if you have comparable experience in other channels or your analytical marketing IQ is off the charts that works too.

Advanced knowledge of Excel.

Knowledge of SQL is a strong plus.

Must be able to work with little supervision.

Strong analytical and critical thinking skills. Leverage data to make intelligent, actionable business decisions.

Act like an entrepreneur: be self-motivated, take calculated risks, execute on new ideas and see projects through start to finish.

Hard-working, creative and eager to learn and expand knowledge of online direct marketing.

Qualified applicants should possess the ability to independently develop ideas and strategies that lead to success and the growth of the business line overall. Strong analytical, communication and presentation skills.

COMPANY

Our office is located in downtown Seattle, in the heart of Pioneer Square. We cultivate a comfortable work environment, with plenty of onsite amenities (gym, locker room, lunch area, snacks, TVs, casual attire, ping pong, etc.). Come join a diverse and growing workforce of over 150 smart, driven people.

What you should know about LendingTree, our parent company:

We’re a publicly-traded company (TREE).

We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.

We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.

We still make funny commercials

CULTURE

We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please,

do

wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).

Come work with us!

QuoteWizard by LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

Company info

LendingTree, LLC
Website : http://www.lendingtree.com