Account-Based Marketing Manager

Profile

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

We’re seeking a self-starter and results-driven Account-Based Marketing Manager to drive our Account-Based Marketing (ABM) efforts and growth initiatives for key target accounts. This leader will build one-to-one, one-to-few, and broad-based marketing initiatives to drive sales pipeline and engagement with high-value accounts. Reporting to the Director of Digital & Media Strategy on Comcast Advertising’s Enterprise Marketing team, the person in the role will architect the company’s account-based marketing playbook to leverage across verticals and business lines.

Job Description

Core Responsibilities

Define, build, and run a modern ABM program that creates personalized buying experiences for the most strategic enterprise customers. Segment ABM plans, when applicable.

Create account campaign plans and all supporting materials including, but not limited to, content marketing (guides, infographics, video,) emails, landing pages, display, and direct mails.

Test and optimize campaign activities to maximize ROI and make data-driven decisions. Provide reports to key stakeholders.

Build strong relationships with sales leaders to understand their respective business lines and partner on the ABM plans.

Strategize with other demand generation stakeholders on lifecycle nurture programs.

Coordinate with the marketing, sales, and support teams to align all ABM go-to-market activity.

Evaluate, select, and manage outside vendors ( e.g. technology partners, data providers, agencies) that may contribute to named-account marketing.

Follow existing, and document evolving, ABM best practices and playbooks.

Train other marketing and sales partners how to leverage various ABM content, campaigns, and technologies.

Work with functions in sales and marketing to define and establish workflows ( e.g. campaign personalization and execution, lead hand-offs)

Manage and adhere to budget allocation.

Leverage marketing automation, CRM and ABM tools and technology to track pipeline growth, ROI and the success of ABM campaign performance.

Consistent exercise of independent judgment and discretion in matters of significance.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned.

Minimum Requirements:

Bachelor's degree in Marketing or Business.

5 years related experience in B2B marketing/demand generation with 2 years in ABM/enterprise marketing.

Proven people leadership skills, with 2 years of direct people management experience.

Experience executing innovative, multi-channel ABM programs for enterprise accounts.

Strong reporting capabilities and the ability to provide insights and analyze ABM programs.

Demonstrate written skills to drive personalization and relevance.

Familiar with marketing automation platforms ( Marketo and/or HubSpot,) CRM Systems (Dynamics 365 and/or Salesforce,) and ABM specific software (e.g., DemandBase .)

Strong interpersonal and written communication skills.

Extreme attention to detail and excellent organizational skills.

Excellent problem solving, negotiation and decision-making skills.

Proven experience of successful collaboration with interdisciplinary teams.

Experience collaborating with teams in multiple locations.

Proficiency in Microsoft Office solutions, experience with Excel and PowerPoint a must

Strong project management skills.

Cool, calm, and collected demeanor under pressure.

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Education

Bachelor's Degree

Relevant Work Experience

5-7 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com