Director Marketing

Profile

\u003cp\u003eUnder the general guidance of the VP of Communications, the Director will lead a small, internal team of marketing specialists and collaborate with key external partners to develop digital and traditional marketing strategies to meet the University\u0026rsquo;s enrollment goals.\u003c/p\u003e
\u003cp\u003eThe Director of Marketing is a dynamic, self-motivated individual who will drive new student enrollment by improving the quantity and quality of prospective student leads for Adler University\u0026rsquo;s 3-campus system (Chicago, Vancouver, and Online).\u003c/p\u003e
\u003cp\u003eThe Director is also responsible for leading regular conversations regarding marketing channel performance; developing and disseminating monthly reporting, and making tactical recommendations based on performance.\u003c/p\u003e
\u003cp\u003eThe successful candidate will have proven work experience as a Media Director, Media Planner, or similar role, with expertise in digital marketing management (SEM/SEO, display, and paid social media campaigns), creative vision and campaign development, and marketing analytics. The successful candidate will also have excellent verbal and written communication skills and a passion for the University\u0026rsquo;s unique mission and values.\u003c/p\u003e
\u003cp\u003eThe Director provides thought-leadership to the university while leveraging industry knowledge and best practices to promote the mission and vision of the Marketing and Communications department and the institution. Supports culture development and management efforts\u003c/p\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eEducation/Experience:\u003cbr /\u003e\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eBachelor\u0026rsquo;s degree in marketing, communications, or related field required. Master\u0026rsquo;s degree preferred.\u003c/li\u003e
\u003cli\u003eMinimum of eight (8) years of digital marketing and lead generation experience in higher education (either at an agency focused on higher education clients or at an institution of higher education)\u003c/li\u003e
\u003cli\u003eMinimum of five (5) years of experience managing staff (direct reports)\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eK/S/A\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eThe ability to develop, execute, and optimize cutting-edge, direct-response digital campaigns from conception to launch (paid search/paid social specifically)\u003c/li\u003e
\u003cli\u003eAdvanced knowledge of media fundamentals and an ability to educate at all levels\u003c/li\u003e
\u003cli\u003eAbility to work cross-departmentally to align campaign strategies and goals across the University\u003c/li\u003e
\u003cli\u003eAble to provide actionable insights into campaign performance to relevant stakeholders\u003c/li\u003e
\u003cli\u003eAbility to define, measure, and evaluate relevant paid media KPIs\u003c/li\u003e
\u003cli\u003eSkilled in campaign optimization and showing positive ROI to achieve University objectives\u003c/li\u003e
\u003cli\u003eSkilled with keyword research and connecting it to University objectives\u003c/li\u003e
\u003cli\u003eAbility to create and execute a holistic channel approach to planning\u003c/li\u003e
\u003cli\u003eProven leadership ability and experience managing a team. A desire and ability to grow and develop talent\u003c/li\u003e
\u003cli\u003eStrong comfort level with data and analytics of funnel metrics from lead generation through enrollment\u003c/li\u003e
\u003cli\u003eExperience collaborating with media owners, agency business units, and creative agency partners\u003c/li\u003e
\u003cli\u003eWell-versed in Google Analytics, able to pull out key insights and put them into action\u003c/li\u003e
\u003cli\u003eAbility to cultivate and engage targeted audiences through multi-touch strategies (i.e., phone, email, text) to increase contact rate and lead conversion\u003c/li\u003e
\u003cli\u003eSolid understanding of both Brand and Performance marketing\u003c/li\u003e
\u003cli\u003eProven ability to develop and manage annual budgets and provide accurate forecasts\u003c/li\u003e
\u003cli\u003eStrong creative, strategic, analytical, organizational, and communication skills\u003c/li\u003e
\u003cli\u003eAbility to work independently and responsibly while managing numerous initiatives\u003c/li\u003e
\u003cli\u003eA desire and ability to work collaboratively with various constituencies, including senior leadership, department chairs, faculty and staff\u003c/li\u003e
\u003cli\u003eAbility to consistently identify opportunities for improvement and make recommendations based on observations\u003c/li\u003e
\u003cli\u003eStrong demonstration of alignment with Adler\u0026rsquo;s social justice mission and vision\u003c/li\u003e
\u003cli\u003eStrong critical thinking, problem-solving and visioning acumen\u003c/li\u003e
\u003cli\u003eDemonstration of Emotional Intelligence and professional maturity\u003c/li\u003e
\u003cli\u003eProficient and functional knowledge of MS Office (Word, Excel, PowerPoint, and Outlook)\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eSupervision (if applicable):\u0026nbsp; \u003c/strong\u003ePaid Search Manager, Paid Social Manager, and Enrollment Marketing Manager\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eEssential Duties \u0026amp; Responsibilities: Essential Duties \u0026amp; Responsibilities:\u003c/strong\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eOversees a team of marketing specialists and works collaboratively with them to develop and execute the University\u0026rsquo;s lead generation strategy (paid search, online display, paid social media, and email marketing); ensure appropriate lead and application volume to achieve annual enrollment goals.\u003c/li\u003e
\u003c/ul\u003e
\u003cul\u003e
\u003cli\u003eDetermines and reports ROI from various lead generation efforts\u003c/li\u003e
\u003cli\u003eAddresses campus-specific lead flow issues, diagnosing problems and taking appropriate actions to correct them in a timely fashion\u003c/li\u003e
\u003cli\u003eSupports Admissions events through traditional and online advertising strategies\u003c/li\u003e
\u003cli\u003eManages annual budget and provides accurate quarterly forecasts\u003c/li\u003e
\u003cli\u003eManages key systems (CRM, CMS, \u0026amp; Google Analytics) to report on the effectiveness of marketing initiatives; provides insights and recommendations on areas of opportunity/improvement.\u003c/li\u003e
\u003cli\u003ePartners with Admissions to develop multi-touch lead nurturing strategies to increase contact rate and lead conversion which result in new student enrollment\u003c/li\u003e
\u003cli\u003eDirects competitive analysis and segmentation analysis to inform strategic decisions\u003c/li\u003e
\u003cli\u003eEnsures all creative/messaging is consistent and the University\u0026rsquo;s style guide\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eUniversal Core Behaviors:\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cem\u003e\u003cstrong\u003eCommunication:\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eEffectively expresses oneself in all oral and written communications.\u003c/li\u003e
\u003cli\u003eExhibits good listening and comprehension skills.\u003c/li\u003e
\u003cli\u003eKeeps others informed, as well as responds, in a timely manner.\u003c/li\u003e
\u003cli\u003eDemonstrates match between words and actions.\u003c/li\u003e
\u003cli\u003eResponds with tact, diplomacy, respect, and composure when dealing with others.\u003c/li\u003e
\u003cli\u003ePromotes the spirit and essence of the School\u0026rsquo;s Vision, Mission, Values, and Key Strategies through both verbal and written communication.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003cem\u003e\u003cstrong\u003eTeamwork and Collaboration:\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eCooperates with others toward the achievement of common goals.\u003c/li\u003e
\u003cli\u003eSeeks consensus and win-win solutions to problems and conflicts.\u003c/li\u003e
\u003cli\u003eContributes actively and participates fully in team initiatives.\u003c/li\u003e
\u003cli\u003ePuts the success of the team above own interests.\u003c/li\u003e
\u003cli\u003eBuilds and maintains constructive work relationships.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003cem\u003e\u003cstrong\u003eResponsive to Change:\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eSupports changes in the work environment.\u003c/li\u003e
\u003cli\u003eDisplays a proactive, problem-solving approach toward work.\u003c/li\u003e
\u003cli\u003eCommitted to life-long learning by continuously increasing skills, knowledge, and effectiveness.\u003c/li\u003e
\u003cli\u003eActively seeks and initiates creative and innovative solutions.\u003c/li\u003e
\u003cli\u003eExercises sound, accurate, and informed independent judgment when needed.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003cem\u003e\u003cstrong\u003eQuality-Driven and Accountable:\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eResults-oriented and committed to quality through continuous process improvement.\u003c/li\u003e
\u003cli\u003eEliminates ineffective activities and closes performance gaps.\u003c/li\u003e
\u003cli\u003eAnticipates and responds to customer needs.\u003c/li\u003e
\u003cli\u003eMonitors own performance, accept responsibility for actions, and actively seeks feedback.\u003c/li\u003e
\u003cli\u003eMeets deadlines and completes projects and activities in a professional, timely manner.\u003c/li\u003e
\u003cli\u003eSeeks opportunities to increase productivity and/or reduce costs while maintaining the highest quality standards (fiscally responsible).\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u003cstrong\u003e\u0026nbsp;\u003c/strong\u003e\u003cem\u003e\u003cstrong\u003eSupport of Vision, Mission, Values, Key Strategies:\u003c/strong\u003e\u003c/em\u003e\u003c/p\u003e
\u003cul\u003e
\u003cli\u003eSupports and models the School\u0026rsquo;s Values of social interest, compassion, justice, respect for the individual, honors diversity and difference, intellectual rigor, optimism, and collaboration.\u003c/li\u003e
\u003cli\u003eArticulates the School\u0026rsquo;s Vision, Mission, and Key Strategies in a way to educate others.\u003c/li\u003e
\u003cli\u003eDemonstrates active commitment in advancing the School\u0026rsquo;s Vision, Mission, and Key Strategies.\u003c/li\u003e
\u003cli\u003eExhibits personal integrity, honesty, zeal, and compassion.\u003c/li\u003e
\u003cli\u003eAligns work processes to advance the School\u0026rsquo;s strategic plan and key strategies.\u003c/li\u003e
\u003c/ul\u003e
\u003cp\u003e\u0026nbsp;\u003c/p\u003e
\u003cp\u003e\u003cstrong\u003eEqual Opportunity Employer\u003c/strong\u003e\u003c/p\u003e
\u003cp\u003e\u003cem\u003eIt is the policy of Adler University that all persons are entitled to Equal Employment Opportunity (EEO) protection. The University does not discriminate against any individual for employment because of age, religion, race, color, gender, gender identity, sexual orientation, national origin, ancestry, marital status, physical or mental disability, military status (including unfavorable discharge from the military), or any other category protected by federal, state, or local law. \u003c/em\u003e\u003c/p\u003e
\u003cp\u003e\u003cem\u003e\u0026nbsp;\u003c/em\u003e\u003cem\u003eAs part of Adler\u0027s equal employment opportunity policy, Adler will also take affirmative action\u0026nbsp;to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.\u003c/em\u003e\u003c/p\u003e,EqualOpportunityEmployerDescription:null,PayTransparencyPolicyStatement:null,MatchScore:1.0,HasApplied:false,ApplicationJobBoardName:null,ApplicationJobBoardId:null,DateApplied:null,Salaried:true,CompensationAmount:null,PublishingStatus:1,Links:[],BehaviorCriteria:[],MotivationCriteria:[],EducationCriteria:[],LicenseAndCertificationCriteria:[],SkillCriteria:[],WorkExperienceCriteria:[],JobBoardMemberships:[{JobBoardId:b809b751-42a6-bffa-f3ce-536e549e35d9,PublishedInternal:false,PublishedExternal:true,ExternalPostedDate:2021-10-22T18:52:09.476Z,InternalPostedDate:null},{JobBoardId:5b64ce7f-14b5-443e-344c-7e8db470f3bd,PublishedInternal:true,PublishedExternal:false,ExternalPostedDate:null,InternalPostedDate:2021-10-22T18:52:09.476Z}],AssessmentUri:null,AssessmentStatus:null,OpportunityIsClosed:false,TravelRequired:null,TravelDescription:null,SupervisorName:null,Assessments:[],ApplicationId:null,CompensationAnnualMinimum:null,CompensationAnnualMaximum:null,CompensationHourlyMinimum:null,CompensationHourlyMaximum:null,CompensationCurrency:null});

Company info

Adler School of Professional Psychology
Website : http://www.adler.edu