Social Media Coordinator - CALVIN KLEIN

Profile

POSITION SUMMARY: 

The Coordinator, Social Media position within the (TUG) Brand & Creative team, will play an integral role in the day to day execution of advocacy and organic social media coordination for the Warners brand across all social media platforms.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

Strategy & Execution:

• Assist Sr. Director  in the development and execution of all advocacy and organic social media initiatives to support brand objectives and strategies.
• Assist the development and ongoing management of content calendar for social media channels.
• Advocate relationship management: responsible for the identification and recruitment of advocates by assigned community based on program objectives; key contact responsible for communication and facilitation of all assigned program initiatives.
• Real-time response across designated channels with the brand's communities, managing a consistent yet distinct voice across social and communication platforms – ensuring alignment with brand’s channel strategy and advocacy initiatives.
• Track, recommend, and route relevant UGC and micro-influencer content discovered across social channels for content inclusion, programming.
• Oversee community recruitment initiatives, fielding and tracking incoming requests as well as proactively identifying potential advocates.
• Partner cross functionally with the marketing and creative teams to plan, communicate and adjust advocacy/ social media tactics.

Reporting:

• Monitor real-time community conversation and sentiment to inform brand response and engagement.
• Contribution of all  performance tracking and reporting on organic social media analytics in the weekly, monthly and ad-hoc/campaign templates.

Budget:

• Assist in keeping departmental budget details up-to-date.

QUALIFICATIONS & EXPERIENCE:

Experience:  

1-3 years of relevant social media, community management, and influencer experience, in house or at an agency. Fashion, beauty and lifestyle experience preferred.

                                   

Education:   Bachelor’s Degree Required

Skills: 

• Passionate for the dynamic, changing nature of social media and influencer marketing.
• Experience with web/ social media platform management, with a deep understanding of popular and emerging social networks, regionally.
• Active participation in a wide variety of social media activities such as community development, management and content creation.
• Strong communications skills with the ability to work collaboratively in a fast-paced, creative environment with team members at all levels.
• Strong track record for writing, editing, and developing strong tone of voice for current/past brands or clients; able to take on the voice of the brand and translate creative assets to calendar accurately and efficiently.
• Ability to leverage social engagement strategy and tone of voice to situationally recognize how to respond and what team to direct complaints, questions and comments.
• Resourceful and proactive, with strong organizational/project management skills and a keen attention to detail.
• Analytical, with the ability to provide strategic recommendations based on data.
• Passionate about fashion, art, pop culture and global events.
• Ability to quickly absorb the spirit of the Warners Brand aesthetic.
• High proficiency in Powerpoint, Word, Excel , Google Drive suite, Adobe Creative Suite, Wrike, Sharepoint and Smartsheets.
• Experience with social media publishing, analytic and listening tools (Sprinklr, Sprout Social, Curalate, Tribe Dymanics etc).
• Excellent written communication skills, with flawless grammar and spelling.

#LI-CR1

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Company info

PVH Corp
Website : http://www.pvh.com/