Local Search SEO Strategist

Profile

Description

The SEO Strategist - Local SEO is responsible for improving Humana's local organic search visibility. The ideal candidate is organized and has the capacity to manage multiple projects simultaneously. The Local SEO strategist must have a proven track record of creating original, strategic search roadmaps, communicating value across multiple teams, working with development to implement changes and delivering updates / results to an executive audience. This position requires expert knowledge of SEO tools and processes as well as the ability to effectively communicate and teach search marketing concepts to marketing team members, cross functional teams, and business stakeholders. This position will also provide leadership and oversight to one direct report

Responsibilities

Key Responsibilities

Develop local SEO strategy, including harnessing the insights of SEO, to meet immediate and long term company goals.

Exhibit a mastery of technical local SEO topics surrounding listings verification, utilization of Google local information attributes, and ranking signals.

Identify technical local SEO problems, utilize proper tools for research and discovery, and be able to provide recommendations and solutions.

Develop and implement effective local online reputation management strategies for Humana's locally based business units.

Gather and analyze competitor intelligence.

Analyze and monitor local listings and pages performance, extract insights, identify relevant trends and provide well-developed, proactive recommendations to exceed overall business search marketing goals and objectives.

Make content recommendations that align with customers and desired customer experiences that assist in reaching the search addressable audience across the Learn, Shop and Choose local search activities.

Communicate local SEO strategies and goals and collaborate with internal teams, including designers, content strategists and writers, and product owners.

Create and deliver training on local SEO concepts and tools.

Support development of new as well as refinement of existing local SEO processes.

Drive implementation of emerging and advanced local SEO tactics

Skills and Experience

Bachelor's degree from an accredited four-year college or university. Preferred focus in Arts or Science with an emphasis in business, marketing, computer science or information technology.

Minimum of 4-6 years enterprise-level local search experience with a focus on Google My Business

Strong knowledge of search engine algorithms and experience using industry tools:

Google Analytics, Adobe Analytics, Acoustic Analytics

Google and Bing Webmaster Tools

Google My Business

Majestic SEO, OpenSiteExplorer, Screaming Frog

Keyword Research Tools, e.g.: Google Adwords

Knowledge of HTML coding, Javascript, CSS and CMS's

Advanced knowledge of Excel and PowerPoint and the ability to visualize data and concepts effectively

Ability to work effectively across a highly matrixed organization

Strategic and creative thinking - always focusing on innovative, but measurable solutions

Strong communication and presentation skills - spoken, written, and visual - for internal creative and technical teams as well as executives

Scheduled Weekly Hours

40

Company info

Humana Inc.
Website : http://www.humana.com