Job added in hotlist
Applied job
Contract job
90-day-old-job
part-time-job
Recruiter job
Employer job
Expanded search
Apply online not available
View more jobs in Columbus, OH
View more jobs in Ohio

Job Details

Manager Marketing Segmentation Open to Remote

Company name
DSW, Inc.

Location
Columbus, OH, United States

Employment Type
Full-Time

Industry
Manager, Marketing, Retail

Posted on
Oct 17, 2021

Apply for this job






Profile

The MANAGER, MARKETING SEGMENTATION is responsible for the management of customer selection & targeting across all communications to VIP loyalty members. This position will provide subject matter expert across campaign management platforms and best practices with targeting and segmentation within each platform. This role is highly collaborative with Marketing, Digital, IT and continues to evolve the organization's targeting techniques, processes, and technologies to effectively support both CRM & company strategies and enable data driven analytical findings. We are open to remote candidates based in the continental United States for this opportunity.

 

REPORTS TO: Director, CRM & Analytics

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

*Manage direct reports and vendor relationships, and ensure cross-functional collaboration and alignment to deliver flawless execution, including consistent, accurate, and on-time programs & campaigns *Develop and manage vendor SLAs and internal/external operational KPIs *Oversee the execution of all customer communications related to loyalty and CRM programs within campaign management tool and digital cross-channel platform, including targeting, segmentation, and campaign build *Identify, recommend, and implement process improvements (via internal and external partners) to enable automation and efficiency, scalability, and enhanced customer experiences *Partner closely with CRM-related projects to provide insight and guidance on best execution solutions through clear understanding of campaign strategy and intent *Develop and drive process and technology advancements to ensure capability and scalability to support the CRM strategies *Help drive consistent targeting across all marketing & digital touchpoints to create seamless customer experiences *Collaborate with various analytics functions to ensure proper measurement of campaign performance and implementation of analytical testing and/or findings.

REQUIRED SKILLS:

*Ability to thrive in a highly quantitative, fast-paced environment with changing business needs *High degree of initiative, personal responsibility, and ownership *Detail-oriented with strong organizational and project management skills *Demonstrated analytical, critical thinking, and problem-solving abilities *Strong process management skills with proven ability to identify and proactively solve problems *Ability to effectively prioritize and manage multiple projects simultaneously across the team while meeting deadlines, strong time management skills *Ability to work in a multi-team environment, in which various business owners and partners require support *Excellent verbal and written communication skills with the ability to influence at the leadership level and with cross-functional partners *Ability to translate customer strategies into business requirements and then into technical requirements *Exceptional eye for audit and supporting testing procedures

COMPETENCIES:

Strategic Thinking - Creates and effectively communicates long term vision. Keeps team's work aligned to strategy. Creates and adjusts plans. Understands big picture to constructively challenge the status quo. Generates new ideas. Encourages innovation. Manages change effectively. Knows internal strengths and weaknesses.

 

Leading & Motivating - Models and supports DSW values. Assesses, identifies, retains, and develops talent. Builds complementary teams. Motivates, supports, and challenges associates. Resolves conflict. Makes tough decisions. Provides timely feedback. Works with and through others to exceed expectations of customers (internal/external)

 

Managing for Results - Produces sustainable results consistently. Holds team accountable. Recognizes and resolves complex problems. Understands underlying issues and addresses root causes. Measures, analyzes quantitative information, and presents it effectively. Seeks input from others. Makes timely decisions.

 

QUALIFICATIONS:

EXPERIENCE:

*5+ years of experience in multi-channel CRM marketing execution *Advanced proficiency within campaign management tools required; experience with offer management solutions preferred *2+ years of experience leading and developing internal talent

PREFERRED QUALIFICATIONS:

*Retail experience strongly preferred

EDUCATION:

*Undergraduate degree in Business required, Master's degree a plus

Company info

DSW, Inc.
Website : http://www.dsw.com

Similar Jobs:
Hybrid Remote Senior Sales Executive
Location : Columbus, OH
Job Information Marriott Hybrid Remote Senior Sales Executive in Columbus Ohio Additional Information Candidate must reside within a fifty mile radius of the property. Job Number 23035547 Job Category Sales & Marketing Location VE...
VP, Growth Marketing
Location : Dublin, OH
Description Location: This position is located at our Dublin, OH campus with hybrid flexibility.  We’re on a mission to make healthcare simpler and more effective. We fight to ensure our members get the care they need, when they n...
Business Development, Sr. Manager
Location : Columbus, OH
At ADP we are driven by your success . We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If su...
I was very pleased with the MarketingCrossing. I found a great position within a short amount of time … I definitely recommend this to anyone looking for a better opportunity.
Jose M - Santa Cruz, CA
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2024 MarketingCrossing - All rights reserved. 168 192