Sr. Email Marketing Manager

Profile

Sr. Email Marketing Manager

at Pure Storage

Mountain View, CA

BE PART OF BUILDING THE FUTURE.

What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?

The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data.

With 11,000 customers including 58% of the Fortune 500, we’ve only scratched the surface of our ambitions

Pure is blazing trails and setting records:

For eight straight years, Gartner has named Pure a leader in the Magic Quadrant

Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally

Industry analysts and press

applaud Pure’s leadership

across these dimensions

And, our 4,000 employees are emboldened to make Pure a faster, stronger, smarter company as we go

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.

SHOULD YOU ACCEPT THIS CHALLENGE...

The Sr. Manager, Email & Demand Generation is a critical role that is focused on driving audience engagement throughout the customer journey. The ideal candidate has a growth marketing mindset and requires a strong background in email marketing, drip and nurture programs via marketing automation. You will own and oversee Pure Storage’s email marketing strategy and develop highly engaging email programs and nurture flows that effectively communicate with prospects and customers at each stage of the buyer’s journey throughout the customer lifecycle.

As a key member of the Digital Demand Center, you will be conversion-driven, highly focused on driving high quality interest and accelerating pipeline for Pure’s products and solutions. You will partner and collaborate with key internal stakeholders, including Field Marketing, Marketing Operations, Integrated Marketing, Brand, and Sales to build a best-in-class email program and support campaigns that engage and nurture leads, and contribute to the pipeline.

The ideal candidate will embody Pure’s company values, have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.

Key Responsibilities

Define and own Pure's email and nurture strategy with responsibility for always-on nurture flows, drip programs and pipeline engagement throughout the customer lifecycle as differentiated by product, solution, buyer, etc.

Define and drive the strategy for improving email impact on pipeline generation and expanding our ability to market directly to key decision makers.

In partnership with marketing operations, establish our marketing automation capabilities as a repeatable and scalable engine for outbound marketing.

Leveraging industry best practices, lead the creative development of email templates and landing pages with an internal creative team. Drive continuous improvement through a consistent testing strategy (template formats, layouts, subject lines, copy, landing pages, etc.) while iterating quickly to optimize across all email metrics including deliverability, open, click-to-open, CTRs, opt-out rates, bookings and revenue.

Manage and maintain the forward looking email calendar to ensure alignment against email strategy, define and catalog for types of emails (operational, promotional, newsletters, etc.), while incorporating industry best practices for touch frequency, messaging, a/b testing, etc.

In partnership with Marketing Operations, develop the end-to-end email deployment process including SLAs, email template creation, translations & localization, QA testing, etc. and socialize with key stakeholders across the organization.

Collaborate with key stakeholders and in alignment with other channels such as social, paid, website, virtual experiences and events, develop the email strategy and design for persona and product driven drip and nurture flows leveraging data insights, data enhancement / augmentation, and progressive profiling.

Ensure email messaging, content, and CTAs resonate with customers through ongoing testing and validation.

Build historical email channel performance, set KPIs and benchmarks to measure campaign effectiveness with standardized reporting and dashboards. Provide visibility and socialize program and email channel performance with actionable insights to key stakeholders.

In partnership with key stakeholders, define our segmentation strategy by persona, buyer, segment, etc. Analyze, understand and evolve our segmentation / targeting strategy and data within the marketable database.

Closely partner with Marketing Operations to track and report on database health metrics, including growth & engagement, plus maintain compliance with global data regulations.

WHAT YOU’LL NEED TO BRING TO THIS ROLE...

8 years of demonstrated experience in demand generation or field marketing managing email marketing or nurture programs preferably in the B2B technology space.

Bachelor’s Degree

Deep knowledge of CRM marketing, marketing automation tools and campaign reporting in relation to email marketing and automated nurture programs.

Experience with experimentation (e.g. A/B tests, multivariate tests) and comfort with data analysis and/or working with analysts to measure marketing impact.

Strong communication skills with the ability to effectively translate business strategies into tactical communications plans. Experience writing customer-facing copy focused on conversion.

Interpersonal skills to help build and nurture collaborative relationships with team members and cross-functional teams.

Strategic problem solver with the nuanced ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives.

The annual base salary range is: $126,000 – $212,000. Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations.

This role may be eligible for incentive pay and/or equity.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events - check out purebenefits.com

for more information.

#LI-HYBRID, #LI-ONSITE, #LI-TF1

BE YOU—CORPORATE CLONES NEED NOT APPLY.

Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.

Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.

PURE IS COMMITTED TO EQUALITY.

Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.

If you need assistance or an accommodation due to a disability, you may contact us at

TA-Ops@purestorage.com

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Company info

Pure Storage
Website : http://www.purestorage.com