Senior Manager Consumer Insights - Retail Innovation

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Job Details:

SUMMARY:

The Senior Manager, Consumer Insights will lead the consumer learning agenda to develop a strong pipeline against key innovation growth priorities for Retail Innovation. They will work collaboratively with Marketing and R&D to develop an innovation strategy that is grounded in consumer understanding. They should be a forward thinker; challenging the status quo and leveraging research to support previously unidentified space and strategic decisions. This individual will report into the Director, Consumer Insights.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Demonstrate holistic thinking, strategic agility, and leadership with core team members and leadership team within Retail Innovation.

Lead the consumer learning agenda to address business objectives.

Collect, analyze, and synthesize consumer learning to tell a cohesive and actionable story.

Execute primary research, and source syndicated sources including scanner and panel data, Datassential and Technomic when relevant.

Provide Consumer Insight leadership with cross-functional teams, and act as a strategic partner with Marketing, R&D, Sales, on-site suppliers, agencies, and consultants.

Manage external suppliers to execute research projects efficiently.

Effectively manage consumer insights budget to proactively address both immediate and forward-looking strategic needs.

Communicate consumer insights, recommendations, and point of view in a clear and concise manner, both through written and verbal communication.

Proactively uncover innovation research methods to enable quicker, consumer-informed decision making.

Develop and enhance Consumer Insights standards and procedures for use company-wide.

REQUIREMENTS:

Bachelor’s Degree in marketing, Psychology, Marketing Research or related field required. Master’s degree preferred.

8 years of relevant experience, preferably on manufacturer-side and with a branded, consumer-packaged-goods company, or combination of supplier-side and manufacturer-side experience. Innovation experience a plus.

Demonstrated success in leveraging consumer insights to drive business results.

Must be able to develop objective point-of-view and feel very comfortable sharing it, be seen as strategic thought leader on team, build constructive rapport with internal clients and outside research suppliers and be comfortable dealing with ambiguity.

Excellent planning and project management skills.

Strong knowledge of marketing and market research fundamentals including experimental design, and statistics.

A highly motivated leader, eager to learn, with the ability to devise an effective solution in unstructured situations. Is able to demonstrate agility and can pivot focus based on changes in business needs/conditions.

Travel as needed

ADDITIONAL EXPERIENCE:

Working knowledge of the following:

Consumer and need state segmentation, profiling, and immersion

Meal Occasion landscaping and A&U, category assessments, category choice drivers/barriers

Jobs to Be Done

Concept/Product ideation, development and validation

Packaging and Name development

Test and learn approaches

Nielsen/IRI Scanner and Panel Data, Familiarity with Datassential and Technomic

Cultural/Lifestyle trends, eating trends and food industry reports

Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.

Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

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Company info

Tyson Foods, Inc.
Website : https://www.tysonfoods.com/