Salaries and Prospects in Marketing

These vary enormously, and, inevitably during a recession, tend to depend on what the market is like for good applicants, and how many similar jobs are available. Once in a job, you can prove you are worth more, and negotiate an increase, sometimes as soon as six months after your arrival. Another way of increasing salary is to move companies. In some areas of marketing, advertising and public relations, job changing is surprisingly frequent, although as you get higher up in a company you will also have stronger negotiating power in that organization. Salaries are also higher in major cities.

In very general terms, a marketing assistant in a first job after leaving college could expect to earn between $9,000 and $12,000. A marketing executive with two years' experience could be looking at $15,000 and a marketing manager $18,000 $25,000. In advertising, a new account handler might earn between $10,000 and $16,000, and a copywriter roughly the same. If you are good, you may move to a senior management position between the ages of 25 and 35, earning around $30,000 $35,000. Take a look at some of the newspapers and magazines for an up to date indication of 'going rates'.

Below is a sample of some recent job advertisements that highlight some of the skills sought and the salaries commanded by various ages and levels.



Marketing

Graduates wanting to work in marketing because most of your peers do! Why not consider sales within professional business publishing field? It's because marketing and sales can never be separated. First class training and you'll develop skills which you'll need throughout your career. If you're a good communicator with guts, call us; Salary $14,000.

Market Researcher for a supplier of high technology conferences and seminars; a graduate with at least two years' experience devising and implementing direct mail campaigns; Salary $16,000 and benefits.

Advertising

Junior Account Manager with at least 9 months' sales promotion experience, Looking for that special company which will reward your talent, hard work and enthusiasm? An excellent opportunity for a high flyer and salary is around $15,000.

Graphic Designer required for direct mail promotion for a leading user of direct marketing. You will work closely with product managers and copywriters to produce complex, personalized, full color promotional material. This entails combining imaginative design with sound marketing sense, computer accuracy and top quality production. Apple Macintosh skills, marketing flair, a sound knowledge of typography and experience of supervising outside services with at least two years' agency experience is essential; Salary $25,000 plus bonus and benefits.

Account Executive with a sales promotion agency; Good knowledge of production techniques and at least 18 months' account handling experience within the FMCG sector. You should be mid 20s, confident, enthusiastic, have excellent communication and administrative skills and the ability to work under pressure. The portfolio of clients includes some of the UK's largest catering, retail/FMCG names; Salary $17,000.

Junior Account Executive to join a hardworking team. 12 months' experience in an agency or retail environment is essential. A positive disposition and willingness to take on responsibility will be important. Excellent prospects for the right person. Salary $11,000

PR Account Director for a high tech specialist PR agency, senior account director with solid experience in handling the PR needs of high technology clients; Needs to demonstrate sound account management skills; a flair for writing and dealing with press and an ability to deal with clients at a very senior level. Salary $35,000 plus car

Media and Publicity Officer (&16,484 &18,958) for a Health Authority: A self motivated person with flair and initiative to be the new media and publicity officer. The post holder will be responsible for developing and implementing a strategy for publicizing the work of the Health Promotion Service to potential clients and to assist professionals in raising the profile of their work.

Graduate Trainee/Information Assistant for a leading charity. One year initial contract for an assistant to help in a variety of tasks including operation and maintenance of a computerized journalist receipt system, loans control system and document supply system. Good keyboard skills necessary. Salary $10,000 $12,200.

Press Officer for the largest local authority in the country: The post requires at least five years' experience as a press officer and the ability to devise, plan and execute press campaigns to tight deadlines. Must be able to deal effectively with local, national, international and specialist press and broadcast media; Knowledge of current local government issues and an interest in current affairs is an advantage. Salary $23,000