Marketing managers are also responsible for developing pricing strategies in order to maximize their company's profits. You'll need to determine the value of new products as well as adjust the price of existing products. Not every product and service offered by your company will not be accepted by buyers, which is why it is a crucial part of your job as a marketing manager to offer suggestions as to how to make the product more appealing to the public.
Those who are considering a marketing managers job must also consider themselves very open to new ideas as well as comfortable working with various team members. Part of the job of a marketing manager is to sit down with the sales staff and devise a marketing plan for the company's products. This plan must be considered very carefully, taking into account all other similar products on the market as well as competition. Ultimately, the goal is to ensure that the product being advertised is the best and most appealing of it's kind.
As a marketing manager, you're also responsible for overseeing all marketing, advertising and product promotion staff, as well as their list of duties. You must also possess the ability to work with large figures and come up with a budget that the company can afford. Possible company marketing campaigns may include television, radio, and online advertising, which could potentially cost hundreds of thousands of dollars per month.
A marketing managers job will require a bachelor's degree in marketing, sales, business management or another related field at very least. Fortunately, there are also companies who will allow you to work your way up. Many of today's marketing managers first started their journey toward their current career as purchasing agents, PR employees, etc.
Basic computer skills are a requirement for a marketing managers job. Good communication skills are paramount in order to be successful on the job. Many positions will require knowledge of various foreign languages, which may require the individual to take an additional course at their local technical college or university.
More importantly, if you're planning on applying for a job as a marketing manager, you should be aware that you will be required to maintain your level of stamina and patience, especially during times of high stress. Considering the fact that you'll be consistently working a diverse team of individuals as well as clients from different organizations, stressful job conditions are apt to occur.
Although marketing managers have a huge list of job responsibilities, the pay is well worth the effort. In May of 2006, marketing managers earned a US national average of $98K per year. Since then, figures have risen. Because there is an increased need for professionals in this particular career field, competition is fierce, although for the right individual, a position shouldn't be too difficult to obtain.
