A marketing manager's job is different from a marketing director's job. People often associate the two with the same meaning. They think that managers and directors are the same thing since they both direct their subordinates.
The marketing director has the highest position in a marketing department and supervises and oversees all of the marketing activities done. He is completely knowledgeable with each and every marketing dimension within the company. He is the one responsible for the conceptualization, development and total functioning of marketing strategies and programs. He works closely with the sales team and management to classify the organization's goals and objectives and to plan the strategies and also be responsible for the budgeting in order to make the marketing programs a reality. That is specifically what marketing director's jobs are all about.
In order to become a marketing director, you must at least have a bachelor's degree in marketing and a master's degree is more preferred. A lot of experience is really needed since a director's job is very tough. He is the one responsible in deciding for the benefit of the whole department. A good knowledge in mathematics and statistics is required because you will be dealing with a lot of calculations ranging from the budget of the department up to the present trends which can be presented in graphs.
Excellent communications skills are needed since you will be working with a lot of people and also your services will be directed to consumers. An analytical as well as creative mind is required since it will be used in formulating and conceptualizing strategies and programs with the consumers' as our audience. A marketing director's job is really like any other director's job, only it is focused on marketing.
On the other hand, marketing manager jobs include determining the demand for the certain services and products offered by your company as well as the competitors, and also you should identify potential consumers. Marketing manager jobs still include developing pricing strategies so that firm's profits are maximized. You must also supervise the product development and should monitor the latest trends needed for the new products and services.
The marketing manager's job is really just like any other manager's only because this is a marketing manager career.
One myth about marketing that should be corrected is that of only advertising when you need customers. This is a big no-no since advertising should be an ongoing and continuous activity since there is a lag or break-time between the advertisement and when the potential customers actually respond to it. To be safe, continuous advertisements are better than short preview time advertisements. In doing so, potential customers will have more time to see your product.
Another myth is doing what the other marketing company does. It is a common scenario whenever one marketing strategy successfully attracts their potential customers. As a result of this, other marketing companies will start doing the same and the next thing we know, they are all doing the same thing. The best thing to do is find a more unique idea than the first one.
Another is neglecting other groups of customers in sacrifice of only one. This happens a lot of the time. Marketing companies only target one or two groups of potential customers but what about the rest? It would be better if your marketing strategy encompasses all of the target groups. In that way, you will be able to save your time, effort and money and reach a wider audience.
Another myth is selling the products to new customers. Every product needs patron customers. In some studies, 80% of consumers come from the current customers while only 20% come from the new customers, so be sure to take care of your usual customers.
Another common myth is that marketing managers expect fast results. It is a common mistake that whenever advertisement of a product is done, people tend to be agitated and expect that potential customers will accept the product and buy it after only a few advertisements. In general, marketing is a long-term strategy so managers should expect to have many customers that stay around for the long-run.
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