A marketing opportunity is something that you need to exploit and one thing that you might not realize is that a marketing opportunity might be a lot easier to engineer than you think! A lot of people think about marketing and think about things like huge ad campaigns and viral marketing, but the truth of the matter is that marketing does not need to be something that requires a huge budget. Instead, think about what you can do to make the most out of the opportunities that are given to you.
In the first place, make the most out of any events that your company is asked to or where you happen to be. If you are organizing a fundraiser for a charity or you are in a place where you have donated to an event of some sort, make sure that you are present and talking to people. Networking is something that can go through a number of professional and formal channels, but you should also remember that you are in a place where you are going to need to think about informal channels as well. Just because a board member is wearing tuxedo instead of a suit doesn't mean that he is not approachable, so make sure that you make yourself and your aims known.
Another thing that you need to think about when you are looking at marketing is putting together literature. Have you ever wished that you could deliver a spiel about what your business does and what services you can provide if only you had the right amount of time? When you are in a rush or when the people that you are talking to are in a rush, it never hurts to hand them a pamphlet or brochure. In the first place, it makes you look official and possibly larger than you are, and in the second place, you will discover that can spread the word much more quickly. Also remember that while they might simply toss it, there is also a chance that your pamphlet tells them that they need your services! Take some time and think about what your options are and what you can do to get the results that you are after.
Finally, consider making the local press your friend. Issue press releases regarding what your company is doing and make sure that you write letters to both local newspapers and to business publications. Take some time and consider what this can do for you and how well you can integrate yourself into your community.
Consider how you are going to be able to move on and think about what kind of marketing you are going to be able to do when your budget is limited. This is much easier than you might think, so see what your options are going to be!
