The first thing that you are going to need to worry about is how personal you feel. Small and large businesses alike can be read as being impersonal and indifferent to their clients and when you place a lot of value on things like proficiency and effectiveness, it is no wonder. The cost of getting people through the system quickly can often mean that they feel depersonalized and trivialized; when the truth is that it is the last thing you want! When you want to make sure that your marketing is going to have the effect that you need it to, remember that you are going to need to make it both more personable and more relevant to their needs.
Another important thing that you are going to need to worry about is branding. When people think about branding, they frequently only consider the obvious markers of the concept, like a name or a logo. What you need to worry about is the fact that you are trying to convey everything about your company in a very limited area. Make sure that your brand is something that carried through whenever you look at any aspect of your business that touches the client, whether you are looking at the logo, your customer service, your marketing strategies and much more. Remember that you should always lead them back to your brand and what you are about, not just to the narrow service or product that they are purchasing.
When you have a lot of work that you need to do and when marketing is still a priority, you might want to consider printing things in house. Though it might make for a more in-depth, up front cost, you will discover that it can be well worth it to have the right kind of work taken care of. When you think about everything that you print, ranging from effective marketing letters, envelopes, note cards and business cards, you will find that it can be well worth your while. You will also not need to worry about being subject to other people's work and their delays.
Take a moment to consider what your options are going to be when you want to multiply your marketing effect. There is a lot of work that you need to do when you are thinking about getting the right kind of effect from the way that you interact with your customers, so don't let that effort go to waste.
