One of the most important areas in marketing is market research. Market research is the practice of getting to know your target audience and finding a way to make your work more relevant to them. You might find that you need to research individuals, a certain demographic or even companies. You will find that your clients will really run the gamut. Remember that your work is going to be primarily centered on understanding the consumer, how they shop, what they shop for, what they are willing to spend money on and what they are unwilling to shell out for.
Another area in the marketing industry that you might find yourself interested in is that of brand management. Brand management is fairly high profile and when people think about marketing, this is usually the job that they are considering. If you have a position as a brand manager, you will find that you are taking on responsibility for a brand. You need to stay focused on the big picture and you need to figure out how best to show the brand to its advantage. You might need to guide market research, look for product benefit statements, and make the call on the appropriateness of things like advertising campaigns, product samples, and media.
Advertising is another marketing field that many people find fascinating when they are looking at marketing. Advertising is another broad area, where you will work on specific campaigns that will promote the service or product in question. Depending on the work that you have decided to do, you will find that you are going to need to think about everything from the design of the concept to the execution of the strategy. You may work for an agency or you might be self–employed. There are many different types of advertising that you might specialize in, or you might be in a place where you need to oversee an entire campaign from start to finish, going through a number of different media. To excel in advertising, you will need to think creatively, to communicate well with others, and to be familiar with the way the world reacts to media.
Take a moment and really consider what careers in marketing might be attractive to you. There are many different avenues for you to explore and the better your understanding of the field, the better off you are going to be at the end of the day. Is the marketing field where you want to shine and is this what you are interested in doing?
