The people who can qualify for jobs in online marketing are those who have MBAs or marketing degrees and are computer savvy. But someone with experience in the marketing or sales industry and familiarity with and an aptitude for learning more about computer programs and Internet-driven functions can also become a digital marketing man. Those with previous multimedia marketing experience make superb job candidates for companies who want online marketers, because they have already got experience in handling all of the different facets of marketing that are so prominent on the Internet: creating and using dynamic websites, making/using videos and mini-movies, copy writing, direct mailing, using surveying techniques to gather needed data, and creating/finding great graphics and images.
(We should point out that sometimes, "digital marketing" refers to using other means of digital communications for marketing purposes besides the Internet, such as cell phones. But here, we are using it to refer to online marketing.)
So, for those people who have the education, experience, and the ability jobs in online marketing can be had. They usually entail working in a comfortable office environment and allow for a good measure of personal creativity. But — there is the matter of getting noticed first. These jobs pay pretty good money — the average annual pay in the United States for online marketing jobs is $52,000 — and have the benefits just mentioned. They can be a lot of fun and are not physically stressful. They're in demand, too, so you can enjoy decent job stability and, if you lose your job, you can be confident that you'll find another one.
The question thus becomes: how can you set yourself apart from the crowd if you are interested in getting one of these desirable jobs?
Write a blog. Hey, you want to be an online marketer, a digital marketing man? Then write a blog. Don't waste you time with a "resume". Save trees and share your concepts, ideas, feelings, work experience and samples, accomplishments, and hopes and dreams online. Today's marketing department authorities who do hiring are a lot more impressed by young marketers just boldly sharing their thoughts and showing only savvy and creativity than they are with those who do self-promoting the old fashioned way.
And, once you've got some good blogging going, promote it to those companies that you would love to work for. You'd be surprised at how online marketing department talent scouts love to read blogs written by those fresh out of or still in college. Marketing needs to be an exciting thing that is dynamic and "now". If you are a marketing student or graduate and you want to impress people, start showing your stuff and tailor it, even address it, to those companies you would love to join.
Specialize. It used to be that employers looked for people who were jacks of all trades and didn't care if they were masters of none. It used to be this way because employers wanted to invest a lot more into employee training than they do now. This is the age of specialization, where employers need different people to concentrate fully on a narrow niche. Intensity, not breadth, is what matters now. So begin carving out your own niche and show them that you are the total master of it. Make yourself a perfect fit for a specialized area. Needless to say, you want to show up in your blog, too.
Start making some money now with online affiliate marketing. You can really brag about something to a potential employer, then. Hey, you make money for yourself? That screams out "expertise". You could also get yourself a top salary instead of just a starter or middling one, too, since the employer would need to do something to entice you away from all that freedom.
Get out in the field. PR agencies are big for hiring recent college graduates. These agencies work for various clients, often big name corporations, and need you to put together or be part of special market campaigns for them. Not only can you add different campaigns for these clients to your blog, you'll also gain a lot of first hand knowledge about consumer behavior which you can then use to further the development of your specialized niche.
Remember to get in some networking. Make contact with those who can help you get hired at various companies. Meet with them, buy them a drink, and cultivate a friendly professional relationship with them. Yes, it's better to meet with them in person if at all possible. People actually love "being used" to help others, as long as they don't feel put upon by them.
So, use these tips to get that excellent online marketing job and lead the life you want to.
