Strategies which can be implemented for online marketing:
- For the company which is focusing on online marketing, it is important to turn the site’s analytics into customer insight. Getting reports is not enough. Learn why customers are clicking on certain links and analyze their search patterns for optimum results.
- Turn customer insight into action. Theorize as to why customers are leaving your site or landing pages, and then test variations to confirm or refute your previous insight.
- Utilize your leads in such a way that they give out the most value. Lead scoring and nurturing is vital for developing relationships with qualified prospects that are not yet ready to commit with your product or service. Treat every prospective customer with utmost regard, and dispel any preconceived notions about him or her to get the right picture every time.
- Even if you have less money to spend on acquiring new customers, spend more time marketing and networking with people you already know. Create new content and new campaigns to offer to existing prospects. It is also necessary to clean and augment your marketing lead database with time-to-time updates.
- Maximize your return-on-investment (ROI) by advertising aggressively via a dedicated landing page. Use search engine optimization (SEO) techniques to boost up Google search rankings and to rake in the moolah by boosting traffic to specific landing pages.
- Traditionally during a recession, most marketing managers ask the sales staff to squeeze more from what marketing delivers. In the online world, the first cuts are aimed at any sort of marketing optimization which often leads to stagnation. Optimization is the last in line, one can afford to cut. Focus on creating a recession-proof online marketing campaign which would reflect common sense on your part. But it is essential that you work on it as it is well worth it.
- Get to the basics during a recession; appeal to the nervous buyer who is apprehensive to take the risk. Make campaigns focused on low risk and cost-effectiveness of your product or service. Risk-adverse buyers can be tamed into buying anything if they are convinced that they are getting a useful product which will benefit them immensely or cannot do without, and which is well worth the price too!
- Demonstrating the impact of each marketing activity on pipeline and revenue is useful all the more during a recession. Instead of focusing on marketing investment, marketing accountability should be taken into consideration. Accountability will help analyze marketing professionals if the approach and concept of the campaign is a hit or not, and help introduce changes effectively.
