Marketing Careers in Advertising
If you have a knack for creating effective advertisements, you can opt for a career in advertisement marketing. This field requires you to use your creative marketing skills to convince people to buy products.
Marketing Careers in Public Relations
Marketing professionals can pursue a wide variety of marketing careers in the field of public relations. Many companies prefer to hire public relations professionals who hold marketing degrees. The job of a PR executive is not limited to communication; it also involves subtly marketing products or services through the media.
Marketing Careers in Market Research
A market researcher examines consumer behavior through a host of tools, such as surveys, statistical studies, focus groups, and new product analysis. He or she might study, for example, why a person buys a Mercedes-Benz instead of a BMW. The market researcher’s job is to gather and analyze quantitative data in order to determine how to promote products more effectively.
Product or Brand Marketing
A product/brand manager is responsible for the development, marketing, profitability, and growth of a product line. The marketing careers of product managers often require them to organize promotional campaigns and elicit feedback from customers in order to understand their products better.
Marketing Careers in Retail
One of the fastest-growing industries in the last decade has undoubtedly been retail. Marketing careers in the retail sector can be found in merchandising, store management, buying, and product promotions, among other areas.
Online Marketing Careers
A major chunk of retail marketing is done through online marketing websites. You can pursue a successful career by joining one of the top retail marketing websites, such as eBay.com. Online marketing offers diverse career opportunities in areas such as SEO, email marketing, SEM, and online advertising. One of the most popular marketing careers today is social media marketing. This encompasses blogging, social bookmarking, and social networking that contribute to marketing efforts.
Marketing Management Careers
Marketing management jobs are exciting and challenging. You need to be in constant touch with customers and understand their tastes and preferences. Such positions require in-depth knowledge of the market as well as an aggressive attitude towards selling. A successful career path in marketing management can take you to higher positions, such as director or CEO.
Marketing Careers with Nonprofit Organizations
If you’re looking for a job that is meaningful and want to make a difference, you can join a nonprofit organization. The United States offers numerous opportunities in this sector. This is one of the best sectors in which to start your marketing career. Colleges, libraries, and hospitals are increasingly using marketing to promote their programs. While providing you with solid experience in traditional marketing, a job in this field will allow you to contribute significantly to society.
Conclusion
More than a third of US citizens are involved in marketing careers. Therefore, there are enormous opportunities for those who wish to pursue marketing careers. It is commonly known that many top executives started their careers in marketing.
