To get a top-tier fashion marketing job, you definitely need an accredited degree in fashion marketing. Before you get into the field, however, it is worth noting that due to the variety of jobs available in the fashion marketing sector, salaries range from as low as $15,000 to a high of $100,000.
If you want to land close to the higher end of that band, you need to enroll in a fashion marketing program offered at an accredited school. With a degree in hand, you can put yourself in a commanding negotiating position for a top-slot job.
Today, fashion marketing jobs can be found with:
- Fashion designers
- Textile manufacturers
- Department stores
- Fashion schools
- Fashion magazines
- Mail-order companies
- Fashion websites
- Fashion salons
In fashion merchandising today, employers typically require college graduates with relevant experience, creativity, and strong communication skills. In the future, aspirants in the fashion industry are heading for stiff competition as employers will expect stronger qualifications and better marketing efforts from fashion marketers.
Statistics suggest that fashion merchandizing jobs, which include advertising, marketing, and sales, are expected to grow at an above-average rate of 21% to 35% per year through 2010. Fashion marketing jobs will be in high demand and will be offered by top managers. Individuals with strong knowledge of new media and interactive marketing skills will be coveted.
Some analysts report that, contrary to popular belief, the number of fashion marketing jobs is going to increase less than the average increase of all jobs. However, the fast-paced growth in the fashion industry tells a different story: the future of fashion marketing jobs does not look all that bleak.
A Successful Fashion Marketer
It may be easy to get a fashion marketing job, but succeeding in such a job is far more difficult. Utilizing advertising and marketing skills, fashion marketers have to work to make their products enticing to clients.
A role in the ever-changing world of fashion needs to be handled with the attitude and patience of a fashion designer. To be a successful fashion marketer, you need to do a few things:
- Anticipate changes in market behavior
- Ensure adequate stocks for your various products based on the anticipated demand
- Skillfully entice your customers to make quick decisions on buying your products
- Organize frequent fashion shows
- Work on ad campaigns and promotions
Marketing skills and the ability to identify good products are the most important strengths for a successful career in fashion marketing. As a successful fashion marketer, you may enjoy getting to work with top fashion designers and sharing a platform with the most creative people in the world.
