total jobs On MarketingCrossing

64,823

new jobs this week On EmploymentCrossing

353

total jobs on EmploymentCrossing network available to our members

1,474,015

job type count

On MarketingCrossing

What do you think about this article? Rate it using the stars above and let us know what you think in the comments below.
ESPN Stops Ad Sales Network, Seeks to Protect Brand

Date: 03-26-2008



ESPN.com has decided to swim against the current by turning off its ad network. The site is severing ties with Specific Media and several unnamed ad networks, saying “it no longer suits our business needs to work with ad networks.” Though the path that ESPN is taking is unclear, company sources suggest that the use of ad nets threatens existing relationships with advertisers, diminishing the value of their brand and content by spreading it superfluously. ESPN’s decision seems influenced by a hotly contested debate about the online ad sales industry at the Interactive Advertising Bureau’s annual meeting last month. In the debate, incoming chair Wenda Harris Millard gave her now famous warning against selling web inventory like “pork bellies.” Sources further state that ESPN would have to enlist other publishers to support its efforts to clamp down on ad net growth. Meanwhile, Turner Entertainment is also rumored to be considering a similar move, although the company states that no action is currently in the cards and that its media practices are subject to constant review.
If this article has helped you in some way, will you say thanks by sharing it through a share, like, a link, or an email to someone you think would appreciate the reference.

Popular tags:

 industry  constant  advertising  lawsuits  on line  inventory  relationships  annual meeting  ESPN  publishing


The number of jobs listed on EmploymentCrossing is great. I appreciate the efforts that are taken to ensure the accuracy and validity of all jobs.
Richard S - Baltimore, MD
  • All we do is research jobs.
  • Our team of researchers, programmers, and analysts find you jobs from over 1,000 career pages and other sources
  • Our members get more interviews and jobs than people who use "public job boards"
Shoot for the moon. Even if you miss it, you will land among the stars.
MarketingCrossing - #1 Job Aggregation and Private Job-Opening Research Service — The Most Quality Jobs Anywhere
MarketingCrossing is the first job consolidation service in the employment industry to seek to include every job that exists in the world.
Copyright © 2024 MarketingCrossing - All rights reserved. 168