Date: 03-07-2008
The Los Angeles Times Media Group has put up ten futuristic digital billboards which will flash their paper’s headlines and exclusive news content with the help of Clear Channel Outdoor Holdings’ network. The content will be uploaded and updated directly from the paper’s newsroom during the 10-week campaign. Sources say that the campaign is an innovative attempt on the part of the company to stem the decline of the newspaper’s sales and lure casual readers to the fold. The content will change roughly every 8 seconds, get displayed about 70, 910 times a day, and will reach an estimated 455,300 people per day, according to Daily Effective Circulation estimates. The internal response for the billboards is said to have been favorable ever since their trial runs, which coincided with coverage of the Academy Awards.
