Date: 02-06-2008
More than 50% of B2B marketers don’t yet sponsor a corporate blog or are still setting their strategies, revealed Forrester Research in preliminary findings from its survey on Web 2.0 and customer marketing program trends. Despite what is perceived by many to be rapidly growing interest and activity around blogging as a B2B channel, 75% of the survey’s 185 respondents don’t yet consider it a key element of their marketing mix. Forrester has been conducting the B2B marketing survey for the past three weeks. The survey is open until February 11.
