Date: 02-05-2008
Budweiser’s dog and pony advertisement was ranked as the viewers’ favorite from the 2008 Super Bowl by USA Today’s exclusive Ad Meter. The ad showed a Dalmatian training a horse to help it make a beer wagon team and received a score of 8.73 on the ad-meter. The next five favorites were ads for FedEx (8.26), Bridgestone (8.11), Doritos (7.94), and two ads for Bud Light (7.84 and 7.73). About 37 advertisers paid an average of $2.7 million for a 30-second commercial watched by an estimated 90 million viewers. The 20th real-time consumer rating of the 2008 Super Bowl commercials also revealed 19 previous years’ winners. Topping the chart was the 1996 Pepsi ad that takes a poke at rival Coca-Cola. Other all-time favorites were ads for Bud Light (2004 and 2001), McDonald’s (1993), and Anheuser-Busch (1999), among others.
