Date: 01-31-2008
The Nielsen Company will use its social networking platform HeyNielsen.com to measure the U.S. consumer preferences of the 2008 Super Bowl ads scheduled for February 3. Furthermore, Nielsen will allow other Hey! Nielsen members to report whether they agree with the posted reviews. After each commercial break, the site will ask its 32,000 members for ratings and commentary on the ads. Nielsen’s BuzzMetrics unit will also measure commercial responses shared on blogs, message boards, online communities, and video sharing sites. “Our goal with Hey! Nielsen is to shine extra light on important emerging questions for advertisers: What do highly engaged consumers think? How do they react to advertising? To what extent do they tell others?” said Karen Watson, senior vice president of communications for Nielsen and executive sponsor of Hey! Nielsen.
