More Consumers Want Interactive TV

About 72% of TV viewers use their remote controls for simple interactive tasks like navigating on-screen TV guides, scheduling recordings, or viewing content on-demand, according to a survey by Ensequence, an interactive television company. The study also revealed that 70% of viewers would consider signing up for another cable or satellite provider if they offered advanced interactivity at no extra charge. Among other findings, 72% of reality TV watchers want to interact with the shows, 65% of those watching sports want to interact with the event, and 66% of viewers want to interact with commercials. “This study confirms that consumers have higher expectations and want to vote for contestants, get additional product information during commercials, purchase tickets for live events, or get scores and statistics during sporting events — all using their remote controls,” said Dalen Harrison, CEO of Ensequence.

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