Date: 01-07-2008
Global search revenue is expected to reach $30.5 billion in 2008 and to hit $60 billion by 2011, according to a JPMorgan analyst report. The 312-page report, entitled "Nothing But Net," stated that the 2008 paid search growth will be driven by a variety of factors, including the use of paid search as a global marketing vehicle, keyword price inflation, increased web usage, and improvement in click-through rates. It also declared Google as the current leader in global search revenue, with a 73% dollar market share, but it may fall to 71% by the end of 2008 due to improvements at Yahoo and AOL's renegotiation with Ask on their Traffic Acquisition Cost (TAC) rates.
