Date: 12-7-2007
The independent developers of "widgets" or "gadgets," such as interactive games or stock quote generators which are downloadable to personalized social networking sites on Facebook can now earn advertising revenue through their applications. Advertising.com has launched a new program, WIDGNET™, which allows widget developers to incorporate banner advertisements served by Advertising.com into the application format. Facebook users currently have more than 9,900 such applications, representing 453,589,160 individual installs and nearly 600,000,000 page views daily. In future, Advertising.com plans to expand this program to other social networking sites and beyond.
