Date: 11-22-2007
Here are some key findings from the survey:
- 70% cite convenience and time saving as the primary reason for shopping online.
- 69% plan to conduct online price checks before hitting the stores.
- 40% have used the mobile phone's Internet features to comparison shop online or to find a retail location.
- 57% plan to spend on books, music, or movies.
- 45% plan to spend under $500, while 16% plan to spend more than $1,000 on holiday gifts.