Mercedes-Benz receives top Kelly Blue Book Marketing Research rankings
Mercedes-Benz has earned two top rankings in Kelley Blue Book Marketing Research's second-quarter consumer automotive-perceptions research study. The survey reveals that thousands of new car shoppers ranked Mercedes-Benz as "Best Overall Prestige Brand/Luxury/Sophistication.” The car company also received the top ranking for "Best Exterior Styling in the Luxury SUV Segment.” Ernst Lieb, president and CEO of Mercedes-Benz USA, said, "This really underscores the momentum that the Mercedes-Benz brand has in the U.S. market.” The company is based in Montvale, New Jersey, and manages the sales, marketing, and services of all Mercedes-Benz products in the United States. Kelley Blue Book collects new and used-vehicle information for prospective automobile buyers.
Hyundai Motor America to launch two-part advertising campaign
Hyundai Motor America (HMA) is launching a two-part advertising campaign with its national marketing and advertising agency Goodby, Silverstein & Partners. The campaign will run under the theme "Think About It” and is reportedly aimed at restructuring the brand for U.S. consumers. Commenting on the newly designed campaign, Joel Ewanick, vice president of marketing, said, "Our new 'Think About It' advertising campaign is designed to be thought provoking.” Hyundai Motor America is based in Fountain Valley, CA, and is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are sold and serviced across United States by more than 750 dealers.
A series of new appointments and promotions announced at InsightExpress
In a series of new appointments and promotions at InsightExpress, Adam Zambuto has been promoted to market-research manager, and Jean Marie McCormick, Jarrod Hyman, and Kapil Mohan have been promoted to market-research analysts. In his position, Zambuto will continue to offer marketing-research services and significant results interpretation to his clients. McCormick, Hyman, and Mohan will manage the delivery of expert marketing-research services such as methodology selection, survey design and creation, data analysis, and results interpretation. The new appointees will make use of InsightExpress's research solutions to meet client needs. Led by Enrico Rodriguez, the InsightExpress analytic team offers superior quantitative marketing-research services to a range of clients operating in all industries.
