24-7 Press Release Newswire launches a PR and marketing firm directory
24-7 Press Release Newswire, a leading name in press release service distribution, has launched a PR and marketing firm directory. The directory, available on 24-7PressRelease.com, will enable marketing and PR firms to maximize their online exposures by offering search engine optimization opportunities. The directory is comprised of two types of listings: basic listings and enhanced listings. Basic listings include company names, contact names, addresses, phone/fax numbers, and websites. The enhanced listing provides all of the above in addition to corporate logos, a maximum five extra keywords to establish direct links to websites, incorporation of five major clients, and spaces for 200-word descriptions. In an attempt to make the enhanced listings more appealing, the site allows companies to view the statistics for their listings and track the number of times it has been exhibited. According to Alexa ratings, 24-7PressRelease.com is a high-traffic website with an average of 2 million headline impressions daily.
EVB launches marketing campaign for 2K Sports
EVB, a top digital-content marketing firm, has recently launched a lifestyle marketing campaign entitled "Football Resurrected" for 2K Sports, a video game publisher. The campaign has been designed with 2K Sports' return to the football video game market, with its All-Pro Football 2K8, in mind. The game, designed by Visual Concepts, displays more than 240 football greats including John Elway, Jerry Rice, and Barry Sanders. In 2004, 2K Sports stopped production on its football games when exclusive rights to the NFL license were given to its rival company, Electronic Art. The new campaign reportedly combines hip-hop, sports, and video game cultures to bring together next-generation gamers and football fans via arresting content. EVB developed the core digital concepts of the campaign's television spots, print ads, online ads, wild postings, street teams, packaging, and logo design. Commenting on the new development, Tim Rosa, director of brand and lifestyle marketing for 2K Sports, said that "Football Resurrected" is not just an innovative game, it also exhibits the company's originality and familiarity with consumers.
Online Guru CEO Lahoti receives ACGSD's 2007 Deal Makers Award
Online Guru, Inc. CEO Raj Lahoti has received ACGSD's 2007 Deal Makers Award in the high-growth category. An Internet entrepreneur by profession, Lahoti has 13 years of online marketing and e-business experience. He ventured into the field at the age of 14 when he developed a successful website. The website went on to attract nearly 100,000 visitors per year. DMV.ORG, recently designed by Lahoti, draws around 60 million visitors per year and has found a place among the top 200 websites in America as well as among the top five online automotive destinations.
