Book on marketing excellence launched
A new book, CMO Thought Leaders: The Rise of the Strategic Marketer, edited by Geoffrey Precourt, explores the role of marketing in boosting the profitability of a company. The book features 15 of the world's most inspiring marketing leaders who have successfully redefined marketing for the world and for their companies. Six important lessons that were drawn from a series of interviews include putting the customer at the heart of marketing, making marketing accountable, embracing the challenges of new media, recognizing the new organizational imperatives, living a new agency paradigm, and remaining adaptable. The book is commissioned by the management consulting firm Booz Allen Hamilton and the Association of National Advertisers (ANA). It was published by strategy+business Books.
Free online newsletter on home-based business launched
To better meet the growing demand for expert advice on home-based businesses, Andrew J. Cass, a home-based business development expert and professional marketing consultant, has generated a free online newsletter. The Home Business InsiderTM, www.TheHomeBusinessInsider.com, claims to help home business owners and entrepreneurs earn six-figure incomes and above. The newsletter provides potent marketing strategies and proven tips, tele-seminars featuring industry experts and marketing superstars, and recent financial-planning strategies for home business owners, as well as personal growth and development resources. With the home-business industry reaching $427 billion and 52% of small businesses being home based, the venture by Andrew J. Cass is considered a step in the right direction.
Sears Holdings Corporation appoints Richard Gerstein as CMO
Sears Holdings Corporation has appointed Richard Gerstein as chief marketing officer for its subsidiary Sears, Roebuck and Co. In his new role, he will be responsible for implementing Sears's brand-marketing strategies and programs. Prior to joining Sears, Gerstein worked for Alberto Culver Beauty as global chief marketing officer and senior vice president of the U.S. business. To Sears, Gerstein brings 20 years of experience that include stints at Reflect True Custom Beauty (a Proctor & Gamble spin-off) and at Proctor & Gamble. Commenting on the new appointment, Maureen McGuire, Sears Holdings' chief marketing officer, said Gerstein would be instrumental in reconnecting with the company's loyal customers and reattracting former customers to Sears. The company is America's fourth-largest broadline retailer, with nearly 3800 full-line and specialty retail stores in the United States and Canada.
