A report by the Campaign for Tobacco-Free Kids claims that tobacco companies spend immense sums on marketing in retail shops. The May 2007 issue of Archives of Pediatrics and Adolescent Medicine, a scientific journal, affirmed that such marketing practices inspire children to smoke. The study added that curbing such retail marketing strategies will help lessen adolescent smoking. The Federal Trade Commission recently submitted a report evaluating the money spent on cigarette marketing in each state and the percentage of cigarette packs sold in each state. Tobacco-Free Kids found that in Michigan, Mississippi, Tennessee, Missouri, and New Hampshire, companies contribute none of their marketing budget to anti-minor smoking programs; most poorer states show very low spending. Commenting on the scenario, Matthew L. Myers, president of the Campaign for Tobacco-Free Kids, said, "The FDA must have authority to crack down on tobacco marketing that impacts children and misleads the public."
BASF specialty products department hires market development specialist
BASF specialty products department has promoted Todd Burkdoll as market development specialist. In this post, Burkdoll will maintain turf and ornamental markets in the western United States. Working with BASF sales representatives, university cooperators, distributors, and end users, he will also assist BASF product stewardship, aid modernization, and manage the market. Burkdoll has won a BASF business leader award as a reward of his skills in forming platinum-level partnerships with BASF customers in Southern California, Arizona, and Hawaii, while he worked as a technical service representative in the BASF agricultural products division for past six years. BASF is one of the most prominent chemical companies in the world.
West Virginia Commerce Department fuses marketing, communications
The Department of Commerce witnessed noticeable results after a year of merged marketing and communications divisions. One finds more cross-pollination and a better target-oriented approach in publicizing West Virginia to travelers, businesses, and new residential prospects. Hurricane, WV-based online marketing specialist Kim Harbour was earlier employed to fuse the marketing and communications divisions. Focusing the state's marketing practices on the general consumer, in-state businesses, and out-of-state prospects, Harbour aims "to provide crossover and cross-promote." In order to lure in more business in the state, the tourism division and the West Virginia Development Office have joined together and produced advertisements with headlines like "West Virginia: Come to play, and decide to stay!" It mentions "10 reasons why West Virginia is open for business."
MITX recognizes Unica for best event-marketing solution
At the 2007 MITX Technology Awards, Unica Corporation (NASDAQ: UNCA) was named a winner in the "customer relationship" category. The worldwide supplier of enterprise marketing management (EMM) solutions was recognized by MITX—the Massachusetts Innovation & Technology Exchange—in an event at The Four Seasons Hotel in Boston. Acknowledging the award presented to the firm's employees, Yuchun Lee, CEO of Unica, said, "It is the ongoing dedication of our development and marketing teams that enables us to win industry recognition for our solutions. They have shown time and again their commitment to developing innovative technology solutions that meet the complex demands of today's marketing professionals."
