Relios, Inc., is providing its customers with "Collection Programs"—a distinct, integrated marketing strategy. Relios designs authentic silver and pure gemstone jewelry. The new programs aim at furnishing jewelry traders with techniques of survival in today's cut-throat competition. The company designed these programs to assist the traders in a direct form of selling. Both the designing company as well as the jewelry traders would benefit from the novel business promotion method. By paying $500, traders will receive training materials, stone charts, birthstone information, design inspirations, a designer collection, and many other relevant items.
Tim Kelly replaces Sprint Nextel's top marketing officer
Sprint Nextel has decided to replace Mark Schweitzer, its current head marketing officer, with Tim Kelly. Kelly currently heads Sprint Nextel's customer management department, which will now be presided over by Steve Nielsen, the present senior vice president for finance. Kelly would be accountable for forming and maintaining the market surveys, market policies, and pricing. These replacements were instigated by the significant decline in the number of subscribers for Sprint. Reston-based Sprint has lost about 220,000 monthly subscribers in the last three months. Broadly known for its wireless and wire line communication services, Sprint has been in the news for reshuffling its employees for quite a while. The firm changed its advertising agency in April.
IBM first in the ECM Market
IBM declared itself as the number-one enterprise content management (ECM) seller in global software revenue. The announcement is based on independent research carried out by Gartner, Inc. It affirms that IBM lead all the ECM revenue merchants. Gartner concluded its report by saying that the growth of IBM was instigated by the newly developed interest of the enterprise in content management and archiving and records management. With over 17,000 customers, IBM commits to maintain both the IBM ECM policies and FileNet. The general manager of ECM for IBM, Lee Roberts, pledges to help his customers conserve their savings in existing content repositories, data, and applications. The ECM group of IBM maintains Oracle, HP, SUN, DB@, WebSphere, AIX, and Microsoft Windows.
