Former Johnson & Johnson Executive John B. Weinstock has joined LG Electronics USA, Inc., as vice president of marketing for digital appliances. He will take care of the marketing and advertising aspects of LG, pertaining not only to the digital products but also kitchen and laundry appliances. Working as the group product director in Johnson & Johnson, Weinstock, an M.B.A., was the architect behind several successful marketing strategies. He was involved in product launching and campaigning in the field of consumer communication development for a huge range of company products.
Merkle to provide marketing services to USA Swimming Foundation
The Merkle Domain group will work with the USA Swimming Foundation as its direct market agency. The Colorado Springs-based foundation belongs to the non-profit national governing body USA Swimming and helps it in its fundraising activities. Merkle provides marketing technology solutions, data sourcing, media targeting, and customer strategies to the firms it is connected to. Both the parties have signed a three-year agreement to work out dynamic fundraising campaigns to begin late spring, followed closely with the 2008 Olympic Games. Merkle Domain has a long history of success working with Fortune 1000 companies and a number of other prominent national non-profit organizations.
Fidelity extends its marketplace
After San Joaquin and Sacramento counties, Fidelity National Financial, Inc., will now incorporate Fresno and Stanislaus counties in its multicultural marketing plan. Both counties are situated in California's agricultural Central Valley. The U.S. Census shows that large numbers of minorities carry below average homeownership rates. The marketing plan was introduced last year as an effort to equalize the homeownership rates of California minorities to the norm. Fidelity offers varied financial services in central California, the Bay Area, and the Central Valley, planning to extend this program to the whole United States.
